Let's face it, the words, "FAST," "EASY," and "EFFORTLESS," can make otherwise intelligent people, act totally stupid. The Fitness and Weight-loss Industries continue to SELL empty promises and false hope to the average consumer. Exercise and Weight-loss Marketers are more focused on gimmicks - the things they think you'll buy - instead of credible exercise and weight-loss science. Many of sources people choose to rely on for credible information are (instead) well-paid industry spokespersons - i.e, sexy Models and Celebrities - trying to make big profits off unsuspecting consumers. And, they can make it sound so appealing... "It Worked For Me " "Amazing Results-Fast " "It's So Easy " "Melt Belly-Fat" "Limited Time Only" "Before-and-After Photos" "Testimonials by Celebrities" "Patented Formula" "Secret Ingredients" "Not Sold in Stores" "FDA Approved" "Unbelievably Easy," Etc. Sound familiar? What they're really saying is: "This Stuff is BullSh*t - We just hope you're stupid enough to BUY IT." This is the book "THEY" Don't want YOU to read. "Diet, Exercise, & Weight-Loss BullSh*T-Exposed " is also a collection of easy-to-understand, no-bullshit explanations of the things people ask about or get wrong most often. This book continues to receive accolades from Informed Health Professionals, Primary Care Physicians, and Registered Dietitians.