I'm not a celebrity, I'm not a dietician, I'm not a nutritionist. I'm just a 50 year old guy who changed his eating habits and lost over 40 pounds in less than 4 months. I wasn't expecting to lose so much weight and I wasn't planning on writing a book about it. Had I known either was going to happen, I would have taken a before photo of myself. I guarantee if you follow my plan, you won't have to buy "special foods," you won't have to count calories, and you will never be hungry. Even your grocery bill should decrease This isn't a crash diet. It could take up to 30 days before you get your body readjusted, but then it kicks-in and you start to lose the weight.