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Digital Branding Fever

Autor Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulaki
en Limba Engleză Paperback – 11 oct 2017
Digital branding is the creation and development of communications strategies specifically for brands to have a meaningful context on the web. Branding is not what you say but what you do. In this book, we will create together step by step your digital branding strategy and give your consumers an unforgettable experience.
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Specificații

ISBN-13: 9781947098824
ISBN-10: 1947098829
Pagini: 130
Dimensiuni: 152 x 229 x 7 mm
Greutate: 0.2 kg
Editura: Business Expert Press

Notă biografică

Dr. Athanasios Poulis is senior lecturer at the University of Brighton, United Kingdom. He holds a PhD in marketing from Athens University of Economics and Business and an MBA from the University of Stirling in Scotland. His research interests involve brand management and digital marketing communications. He has been a consultant in branding and social media campaigns in various sectors for the past 10 years.