Digital Branding Fever
Autor Athanasios Poulis, Ioannis Rizomyliotis, Kleopatra Konstantoulakien Limba Engleză Paperback – 11 oct 2017
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Specificații
ISBN-13: 9781947098824
ISBN-10: 1947098829
Pagini: 130
Dimensiuni: 152 x 229 x 7 mm
Greutate: 0.2 kg
Editura: Business Expert Press
ISBN-10: 1947098829
Pagini: 130
Dimensiuni: 152 x 229 x 7 mm
Greutate: 0.2 kg
Editura: Business Expert Press
Notă biografică
Dr. Athanasios Poulis is senior lecturer at the University of Brighton, United Kingdom. He holds a PhD in marketing from Athens University of Economics and Business and an MBA from the University of Stirling in Scotland. His research interests involve brand management and digital marketing communications. He has been a consultant in branding and social media campaigns in various sectors for the past 10 years.