Digital Business: Concepts and strategies
Autor Eloise Coupeyen Limba Engleză Paperback – 9 sep 2004
- How do you succeed in the digital business environment?
- How do you make the transition from offline to online?
- What aspects of your business will be affected, and how should you manage them?
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Specificații
ISBN-13: 9780131400979
ISBN-10: 0131400975
Pagini: 458
Dimensiuni: 191 x 235 x 17 mm
Greutate: 0.68 kg
Ediția:2Nouă
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
ISBN-10: 0131400975
Pagini: 458
Dimensiuni: 191 x 235 x 17 mm
Greutate: 0.68 kg
Ediția:2Nouă
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom
Public țintă
Postgraduate and UndergraduateCuprins
1. Business and the Internet 2. A Framework for Digital Business 3. How Does the Internet Affect Buyer Behavior 4. How Does the Internet Affect Businesses 5. Technology and the Digital Marketplace 6. Policy and the Digital Marketplace 7. The Evolution of Digital Business 8. Strategic Planning for Digital Business 9. Developing Business Intelligence with Online Research 10. Digital Content and Business Activity 11. Digital Channels and Business Activity 12. Digital Communications and Business Activity 13. Digital Business to Business 14. Focus on the Future: Relationship Management for Digital Business
Notă biografică
Eloise B. Coupey is Associate Professor of Marketing at the Pamplin College of Business, Virginia Tech, USA.
Descriere
This text provides students with the conceptual and practical knowledge they need to understand the implications of the Internet for business. It guides readers and gives them the ability to develop and implement effective strategies for digital business.