Digital Business: Strategien, Geschäftsmodelle und Technologien
Autor Bernd W. Wirtzde Limba Germană Hardback – 28 mar 2024
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Specificații
ISBN-13: 9783658414665
ISBN-10: 3658414669
Ilustrații: XV, 1159 S. 418 Abb.
Dimensiuni: 168 x 240 mm
Greutate: 2.34 kg
Ediția:8., überarbeitete und erweiterte Aufl. 2024
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Locul publicării:Wiesbaden, Germany
ISBN-10: 3658414669
Ilustrații: XV, 1159 S. 418 Abb.
Dimensiuni: 168 x 240 mm
Greutate: 2.34 kg
Ediția:8., überarbeitete und erweiterte Aufl. 2024
Editura: Springer Fachmedien Wiesbaden
Colecția Springer Gabler
Locul publicării:Wiesbaden, Germany
Cuprins
Grundlagen der Digitalisierung.- Technologien, digitale Märkte und digitale Geschäftsmodelle.- Digitale Strategie, digitale Organisation und digitales Marketing.- Ausblick.
Notă biografică
Univ.-Prof. Dr. Bernd W. Wirtz ist Inhaber des Lehrstuhls für Informations- und Kommunikationsmanagement an der Deutschen Universität für Verwaltungswissenschaften Speyer.
Textul de pe ultima copertă
Digital Business ist ein wesentlicher Erfolgs- und Wettbewerbsfaktor für Unternehmen. Das Buch behandelt die Grundlagen, Entwicklungsmöglichkeiten und Geschäftsmodelle. Neben operativen Managementthemen werden auch die digitale Transformation, die digitale Automatisierung und Robotik, Ansätze der Künstlichen Intelligenz oder etwa das Quantum Computing thematisiert.
„This book is a ‘must have’ for any senior executive who is serious about competing in the New Economy. This book is not about fads, hype, or buzz. Rather it provides compelling new-to-the-world concepts and frameworks that will stand the test of time. It will prove to be a standard reference text for the field in the years to come.“
Professor Bernard J. Jaworski, Peter F. Drucker Chair in Management,
Claremont Graduate University
„In his book ‘Digital Business’, Bernd Wirtz addresses the anatomy of business enterprise as business becomes e-business. Moving from value chain to supply chain, from supplier relationships to customer interfaces, Wirtz thoughtfully analyses the impacts of digital technology on business as we know it. His analytic tour de force is a comprehensive account of how e-business differs from, and is complementary to, traditional business. Based on powerful insights targeting theorists and practitioners alike, Wirtz’s volume is destined to become the bible for e-commerce strategists who thrive on rigor and depth. Cutting through the hype that has swept the world of e-business in recent years, Wirtz puts the raft of e-commerce trade books to shame. For anyone who wants to understand the reality of e-business, this is the real thing.“
Professor Jeffrey F. Rayport, Harvard Business School Professor of the year 1997-2000, Founder of Marketspace LLC/Unit of Monitor Group
„This book is a ‘must have’ for any senior executive who is serious about competing in the New Economy. This book is not about fads, hype, or buzz. Rather it provides compelling new-to-the-world concepts and frameworks that will stand the test of time. It will prove to be a standard reference text for the field in the years to come.“
Professor Bernard J. Jaworski, Peter F. Drucker Chair in Management,
Claremont Graduate University
„In his book ‘Digital Business’, Bernd Wirtz addresses the anatomy of business enterprise as business becomes e-business. Moving from value chain to supply chain, from supplier relationships to customer interfaces, Wirtz thoughtfully analyses the impacts of digital technology on business as we know it. His analytic tour de force is a comprehensive account of how e-business differs from, and is complementary to, traditional business. Based on powerful insights targeting theorists and practitioners alike, Wirtz’s volume is destined to become the bible for e-commerce strategists who thrive on rigor and depth. Cutting through the hype that has swept the world of e-business in recent years, Wirtz puts the raft of e-commerce trade books to shame. For anyone who wants to understand the reality of e-business, this is the real thing.“
Professor Jeffrey F. Rayport, Harvard Business School Professor of the year 1997-2000, Founder of Marketspace LLC/Unit of Monitor Group
Der Autor
Univ.-Prof. Dr. Bernd W. Wirtz ist Inhaber des Lehrstuhls für Informations- und Kommunikationsmanagement an der Deutschen Universität für Verwaltungswissenschaften Speyer.
Caracteristici
Erfolgs- und Wettbewerbsfaktoren im Digital Business Technologien, Märkte und Geschäftsmodelle Digitale Strategien und Erlösmodelle