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Digital Economics: How Information Technology Has Transformed Business Thinking

Autor Richard McKenzie
en Limba Engleză Hardback – 29 mai 2003 – vârsta până la 17 ani
The digitization of such traditional goods as books, music, and movies, in combination with traditional digital productions like software, has given rise to new twists and turns in economic arguments. The primary reasons for these digital-led developments in economic theory are that digital goods often exhibit network effects-consumer benefits that grow with the spreading use of certain goods-and that digital products often have low or negligible reproduction costs. McKenzie describes how the advent of digital goods has forced changes in firms' production and pricing strategies, and how it has led to the reassessment of an array of public policies, from privacy to piracy.
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Specificații

ISBN-13: 9781567206449
ISBN-10: 1567206441
Pagini: 336
Dimensiuni: 156 x 235 x 30 mm
Greutate: 0.66 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States

Notă biografică

RICHARD B. MCKENZIE is the Walter B. Gerken Professor of Enterprise and Society in the Graduate School of Management at the University of California, Irvine, where he teaches courses for MBA students on microeconomics for managers, managing organizational incentives, and digital economics. He is also a regular columnist for Investor's Business Daily.

Cuprins

PrefaceThe Spread of 1's and 0's in the WorldThe Productivity ParadoxDigital Costs and Production ChoicesFirm Sizes and Disruptive TechnologiesNetwork EffectsTipping and Path DependencySwitching CostsEmailing and Surfing in the WorkplaceIntellectual Property RightsPiracy and PrivacyAntitrustSelected BibliographyIndex