Digital Economics: How Information Technology Has Transformed Business Thinking
Autor Richard McKenzieen Limba Engleză Hardback – 29 mai 2003 – vârsta până la 17 ani
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Specificații
ISBN-13: 9781567206449
ISBN-10: 1567206441
Pagini: 336
Dimensiuni: 156 x 235 x 30 mm
Greutate: 0.66 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
ISBN-10: 1567206441
Pagini: 336
Dimensiuni: 156 x 235 x 30 mm
Greutate: 0.66 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States
Notă biografică
RICHARD B. MCKENZIE is the Walter B. Gerken Professor of Enterprise and Society in the Graduate School of Management at the University of California, Irvine, where he teaches courses for MBA students on microeconomics for managers, managing organizational incentives, and digital economics. He is also a regular columnist for Investor's Business Daily.
Cuprins
PrefaceThe Spread of 1's and 0's in the WorldThe Productivity ParadoxDigital Costs and Production ChoicesFirm Sizes and Disruptive TechnologiesNetwork EffectsTipping and Path DependencySwitching CostsEmailing and Surfing in the WorkplaceIntellectual Property RightsPiracy and PrivacyAntitrustSelected BibliographyIndex