Scientific Essay from the year 2010 in the subject Sociology - Children and Youth, University of the Arts Berlin, language: English, abstract: Users are the web¿s social beings and thus they turn it into a social web. Every day the Internet is becoming interesting to more and more users, due to the fact that it does not only offer special technique orientated contents but also generally interesting possibilities like online banking, shopping, and chats. This leads to the problem that humanity¿s hundred¿year-old rules, norms and education will face still unknown challenges. There has been (and there still is) a splitting up of different techniques, which eventually network back together. Thus, an average user can easily feel overwhelmed. Consequently, procedures are needed to solve these new problems. At this point, a sociological and psychological identity analysis can always be used as an outstandingly important starting point, because identity is a central starting point of analog and digital actions. The objective is to provide analyses to help the user which should be drafted in this article.