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Digital Marketing Applications

Digital Marketing Applications


en Limba Engleză Paperback – 29 oct 2019
To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. Digital marketing applications are explained by successful and expert researchers in their field. It is aimed to be one of the new reliable sources on digital marketing research.
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Specificații

ISBN-13: 9783631802519
ISBN-10: 363180251X
Pagini: 236
Dimensiuni: 148 x 210 mm
Greutate: 0.3 kg
Editura: Peter Lang Copyright AG

Notă biografică

Hatice Aydin has received a PhD degree in marketing from Atatürk University, Erzurum, Turkey. She is interested in consumer behavior, brand management and consumer emotions. She is working as an assistant professor of business management at Bandirma Onyedi Eylül University in Balikesir, Turkey

Cuprins

Origins of digital marketing - Applications of digital marketing - New trends in digital marketing - Viral marketing - Social media marketing - Social media advertising - Affiliate marketing - Content marketing - Digital branding processes - Digital customer