Digital Marketing For Dummies, 2nd Edition

Ryan Deiss is founder and CEO of Idea Incubator and creator of Traffic & Conversion Summit. He has consulted with more than 200,000 businesses in 68 countries. Russ Henneberry is founder of theCLIKK.com, a free daily email newsletter about digital business. He has trained and certified thousands of professionals in SEO, social media marketing and content marketing through his coaching, courses, and stage presentations.

Introduction 1 Part 1: Getting Started with Digital Marketing 5 Chapter 1: Understanding the Customer Journey 7 Chapter 2: Choosing the Right Marketing Campaign 27 Chapter 3: Crafting Winning Offers 39 Part 2: Using Content to Generate Fans, Followers, and Customers 61 Chapter 4: Pursuing Content Marketing Perfection 63 Chapter 5: Blogging for Business 87 Chapter 6: Taking Stock of 65 Blog Post Ideas 107 Part 3: Generating Website Traffic 135 Chapter 7: Building High-Converting Landing Pages 137 Chapter 8: Capturing Traffic with Search Marketing 155 Chapter 9: Leveraging the Social Web 181 Chapter 10: Tapping into Paid Traffic 213 Chapter 11: Following Up with Email Marketing 237 Part 4: Measuring, Analyzing, and Optimizing Campaigns 263 Chapter 12: Crunching Numbers: Running a Data-Driven Business 265 Chapter 13: Optimizing Your Campaigns for Maximum ROI 287 Part 5: The Part of Tens 301 Chapter 14: The Ten Most Common Digital Marketing Mistakes 303 Chapter 15: Ten Trending Digital Marketing Skills to Add to Your Resume 309 Chapter 16: Ten Essential Tools for Digital Marketing Success 321 Index 337