Seminar paper from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 92, Texas Southern University (Business), course: International Business, language: English, abstract: In today's digital era, the internet is the most powerful marketing tool for the exposure of several businesses that exist globally. The digital era has been boosted by advancement in technology. The advent of mobile phones and private computers has increased online presence and internet access by millions of individuals throughout the world. Social media is the latest digital milestone that offers interactive and productive platforms for buyers and sellers (Wynne, 2012). Hence, business has adopted social media marketing strategies to improve their performance. Salford Business School is one of the institutions that heavily rely on online presence through digital platforms to reach its target market. This analysis aims to determine how the institution through its website it manages to increase search results. Recommendation and strategic plan for improvement are also drawn based on the findings.