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Digital Television Standardization & Strategies: Artech House Computer Security Series

Autor Katharina Grimme
en Limba Engleză Hardback – 30 noi 2002
This book analyzes the standardization and technology adoption of digital broadcasting. It provides an historic perspective on industry standardization of TV technology, covering the most recent developments in the European, US and Japanese audio-visual sectors. A wide spectrum of business interests are examined, pointing out new challenges in both competition and cooperation, against a background of high development costs and uncertain returns to investors.
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Specificații

ISBN-13: 9781580532976
ISBN-10: 1580532977
Pagini: 283
Dimensiuni: 174 x 223 x 24 mm
Greutate: 0.61 kg
Editura: Artech House Publishers
Seria Artech House Computer Security Series


Cuprins

Introduction. Part I: Network Markets and Standardization. Characteristics of network markets and their impact on corporate strategies -- Definition of Network Markets. Network Externalities and Positive Feedback. Lock-in and Switching Costs. First and Second Movers. Corporate Strategies in Network Markets. The Impact of Compatibility on Competition. Regulation in Network Markets. Approaches to standardization -- Definition of Compatibility Standards. Advantages and Disadvantages of Standardization. Approaches to Standardization. Concluding Remarks. Part II: Standardization for Advanced Television Services in the European Union. Advanced Television Technology -- Basic Characteristics of a Digital TV System. Digital TV versus High-Definition Television (HDTV). Characteristics of Different Distribution Media. Additional Technologies in the Set-top Box. European standardization approaches for HDTV and DVB – The European Commission’s Policy on Standardization. High-Definition Television (HDTV). Digital Video Broadcasting (DVB). Assessment of the DVB Standardization Approach. Part III: Diffusion of DVD Technology. Digital Televison in France: A European Success Story. Introduction -- The TV Landscape prior to the Launch of Digital Offers. The Digital Satellite Broadcaster. The Digital Cable Offers. Digital Terrestrial Television (DTT). The Regulation of Broadcasting in France. Summary. Germany: A Large Market With Little Demand For Digital Pay-TV- Introduction. Market Structures in Analog TV. The Struggle of Kirch and Bertelmann to Dominate Digital Pay-TV. Public Broadcasters ARD and ZDF Provide Digital Free-TV. Deutsche Telekom: Becoming and Independent Service Provider. Plans for further digital program offers. Digital Terrestrial TV (DTT): Trials for a Small Market. Media Regulation in Germany. Summary. UK: Late Introduction Of Digital TV But Fast Penetration. Introduction. The Structure of the UK Television Market prior to digital launch. Digital Terrestrial Television (DTT). Business Strategies of the Digital Pay-TV Competitors. A New Chance for the Cable Industry? A Focus on Regulation. Summary. Comparative Analysis of The Market Developments In France, Germany and The UK-Introductory Remarks. The impact of standardization on digital TV penetration. Preconditions for the launch of digital TV. Strategies and Consumer Propositions for Digital Services. The Effects of Public Debates and Regulation. Summary. Part IV: Digital TV in the US and Japan. Developments For Digital TV in The US – Introduction. The Standardization Process. Overview of the US Television Market. Digital Satellite Television. Digital Cable TV. Digital Cable TV. Digital Terrestrial TV (DTT). Summary. Digital TV in Japan: From Pioneer to Laggard? – Introduction. The Legacy of Hi Vision. The Government Plan for DTT. Satellite Television: Nothing New to the Japanese Viewer. Cable TV: Weak But Getting Stronger. Summary. Final Assessment and Conclusion – European Standardization has Proven a Success. Commercial Orientation Set The Scene for Rapid Penetration. Reviving Consumer Electronic Markets. Non-Standardization of Conditional Access has Not Lead to Market Distortion. Minimal Intervention by Authorities is the Preferable Approach. Glossary. Bibliography.

Descriere

This unique book analyzes the standardization and technology adoption of digital broadcasting. It provides a historic perspective on industry standardization of TV technology, covering the most recent developments in the European, US and Japanese audio-visual sectors.