New media technology and applications are evolving at a rapid pace. How consumers and employees use the technology to view video and rich media content is changing just as fast. Companies are challenged with keeping up, but face numerous questions and issues to address such as: What media to embrace? How to address the constant influx of new media? How to leverage the cloud? How to manage the video and rich media content? This book is designed to provide business executives vision, structure and guidance for gaining a competitive advantage via the use of video and dynamic media. It provides executives a perspective on how digital media is impacting the enterprise space and how many companies are using technology and different media channels. It provides practical tips and recommendations on how to leverage existing and emerging technology and methods to create enormous business value for the company. The book covers: 1. Video as a Strategic Communication Tool Dynamic communications and learning approaches are moving people to constantly participate, interact, share and collaborate. 2. Digital Touch Points Reach and empower customers and employees. Individuals expect to be as interactive at work as they are in their personal lives - They have become media-centric. Your company needs to be equally media-centric. Reach your customers and employees regardless of their media delivery preferences. 3. Content is King Do not let technology drive solution selections. Solution selection should be directed by how it can best meet your business, marketing, communications and training needs. 4. Establish a Media Business Strategy It should be inclusive of all departments and business units and leveraged across all media channels throughout the organization. Executives, marketing, sales and training and learning groups all have compelling needs to communicate. 5. Viewing Locations and Environments Consumers use devices of their preference to view and interact with video content, when, where and how they choose. It is all about a good, engaging experience. Employees expect the same or greater capabilities in the work environment. Make content for viewing on each appropriate screen. 6. Blend Digital Media Channels Companies are striving to reach their internal and external audiences, while the media channels, viewing devices and other tools used to increase and improve digital touch points to both audiences are overlapping. Converge and unify technology and resources across user and functional support groups. 7. Analytics Capture analytics for each functional area using video and dynamic media. Mine the data to ensure improved business results. 8. Preserve Company Media Assets Preserve and protect your company's media assets. Implement the digital media asset (DAM) management system that offers the best digital workflow for your company. 9. Managed Video as a Service (MVaaS) Companies are embracing the concept of purchasing equipment, software and/or staffing services as managed services. As much as possible, put the responsibility of the purchase, ongoing support, system performance and future-proofing on the vendor(s).