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Digitalisation of points of sale, a phenomenon impacting on loyalty?

Autor Eric Bernardino
en Limba Engleză Paperback – 23 mar 2023
Tomorrow's commercial world looks set to become increasingly complex and open! Today's retail players must anticipate and rethink the entire retail process to ensure consistency between their online and offline distribution channels. Indeed, the border between physical and e-commerce is disappearing and we are witnessing the advent of a new era: that of "connected" commerce. Physical and virtual shops are increasingly interdependent and connected to the outside world. This thesis focuses on the digitalisation of the point of sale.
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Specificații

ISBN-13: 9786205826911
ISBN-10: 6205826917
Pagini: 56
Dimensiuni: 150 x 220 x 4 mm
Greutate: 0.1 kg
Editura: Our Knowledge Publishing

Notă biografică

Eric Bernardino; Master 2, specializzazione "Imprenditorialità e sviluppo di attività innovative". Scuola aziendale Novancia di Parigi.