Ding Dong! Avon Calling!: The Women and Men of Avon Products, Incorporated
Autor Katina Mankoen Limba Engleză Hardback – 28 oct 2021
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Specificații
ISBN-13: 9780190499822
ISBN-10: 0190499826
Pagini: 304
Ilustrații: 40 halftones
Dimensiuni: 238 x 162 x 34 mm
Greutate: 0.58 kg
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States
ISBN-10: 0190499826
Pagini: 304
Ilustrații: 40 halftones
Dimensiuni: 238 x 162 x 34 mm
Greutate: 0.58 kg
Editura: Oxford University Press
Colecția OUP USA
Locul publicării:New York, United States
Recenzii
Manko details Avon's history from its origins as the California Perfume Company through its expansion in the 20th century....For most, Avon was not a career but a small supplement to their household economies. Manko differentiates the experiences of the women who made up the direct sales force, most of whom worked for Avon less than two years, offering profiles of women who rarely served as company executives until after the sexual revolution. Using their social networks to sell beauty products door-to-door, middle-class women were able to enter the labor force without challenging traditional stances on women's work. The book also explores Andrea Jung's appointment as CEO and the corporate charity initiatives she instituted to support women with breast cancer and anti-domestic violence causes....Useful for business or gender studies programs.
Katina Manko's thoroughly researched and deftly written book on Avon products presents a fresh take on the beauty and fashion industry, one that breaks with and demystifies the cliches of the past. [...] Manko's nuanced tale of a company, an industry and a group of women evolving over time will make a lasting contribution to our understanding of how economics and gender typically play out. If we are to build a distinctively gendered theory of economics from which to understand women's disadvantages and to fight for their financial liberty, books like this are essential.
Ding Dong! Avon Calling! is a lively and informative account of a firm that sold women cosmetics and promised them entrepreneurial independence. By taking Avon Ladies seriously as economic actors, Katina Manko reveals the nuances and complexities of gender, race, and enterprise, challenging our very notion of what counts as a business. Anyone interested in the economic history of the twentieth century must read this book.
Manko skillfully combines deep archival research and personal narratives to provide a nuanced study of how Avon gave women the opportunity to earn money and assume corporate responsibilities, yet retained a gendered culture which reserved top management for men.
In this thoroughly researched and beautifully written book, Katina Manko deftly weaves together the history of an iconic American company with that of the women sales agents who helped build it. Equal parts business, social, and women's history, Manko unravels the larger story of women's growing need and desire for an income throughout the twentieth century and the ways in which direct selling—marketed as a form of entrepreneurship—enabled them to simultaneously stay within gender norms of motherhood while also moving beyond them into the wider world of business enterprise.
Katina Manko's Ding Dong! Avon Calling! is a compelling business history of the steady rise and the rapid fall of a direct-sales colossus. An American company created by a man and managed by men, Avon enlisted an army of middle-class white women to sell its products and image to other middle-class white women. Its business model was based on women's need and desire to function simultaneously in commerce and in the home. Manko describes a business culture built upon the suspect notion of women as independent contractors, leaving open the question of whether such a model was supportive or exploitative. In the age of Uber, Manko has given us a piquant exploration of the blurred lines between owners, managers, sub-contractors, and female working stiffs.
Adding much to the study of women and business history, Manko's fresh and sophisticated contribution uncovers a precursor to our gig economy that for too long has been dismissed as nostalgia. Manko's nuanced examination of the inner workings of Avon reveals contradictions and continuities in paternalistic decision-making that nevertheless opened the door for both beauty sales and female entrepreneurship that operated often as a side job.
Katina Manko's thoroughly researched and deftly written book on Avon products presents a fresh take on the beauty and fashion industry, one that breaks with and demystifies the cliches of the past. [...] Manko's nuanced tale of a company, an industry and a group of women evolving over time will make a lasting contribution to our understanding of how economics and gender typically play out. If we are to build a distinctively gendered theory of economics from which to understand women's disadvantages and to fight for their financial liberty, books like this are essential.
Ding Dong! Avon Calling! is a lively and informative account of a firm that sold women cosmetics and promised them entrepreneurial independence. By taking Avon Ladies seriously as economic actors, Katina Manko reveals the nuances and complexities of gender, race, and enterprise, challenging our very notion of what counts as a business. Anyone interested in the economic history of the twentieth century must read this book.
Manko skillfully combines deep archival research and personal narratives to provide a nuanced study of how Avon gave women the opportunity to earn money and assume corporate responsibilities, yet retained a gendered culture which reserved top management for men.
In this thoroughly researched and beautifully written book, Katina Manko deftly weaves together the history of an iconic American company with that of the women sales agents who helped build it. Equal parts business, social, and women's history, Manko unravels the larger story of women's growing need and desire for an income throughout the twentieth century and the ways in which direct selling—marketed as a form of entrepreneurship—enabled them to simultaneously stay within gender norms of motherhood while also moving beyond them into the wider world of business enterprise.
Katina Manko's Ding Dong! Avon Calling! is a compelling business history of the steady rise and the rapid fall of a direct-sales colossus. An American company created by a man and managed by men, Avon enlisted an army of middle-class white women to sell its products and image to other middle-class white women. Its business model was based on women's need and desire to function simultaneously in commerce and in the home. Manko describes a business culture built upon the suspect notion of women as independent contractors, leaving open the question of whether such a model was supportive or exploitative. In the age of Uber, Manko has given us a piquant exploration of the blurred lines between owners, managers, sub-contractors, and female working stiffs.
Adding much to the study of women and business history, Manko's fresh and sophisticated contribution uncovers a precursor to our gig economy that for too long has been dismissed as nostalgia. Manko's nuanced examination of the inner workings of Avon reveals contradictions and continuities in paternalistic decision-making that nevertheless opened the door for both beauty sales and female entrepreneurship that operated often as a side job.
Notă biografică
Katina Manko is an independent scholar specializing in US women's history. She has taught at Bard College, Ramapo College, and Merrimack College, and currently teaches History for the Yeshiva University High School for Girls. She lives in New York City.