This book not only includes new ideas on selling but supports its words with 14 case studies. It contributes to enjoyable reading and gaining knowledge about 'hard-edged' money and selling strategies. The introduction of case studies helps the reader to look at their own situation and draw comparisons on how buying and selling is done by all people, both rich and poor worldwide. The author has introduced many new concepts about the human brain, and how the human mind work while selling and buying. She guides you on how to work to gain a greater understanding of your finances and how the marketplace works; how you can improve your home life and how the words introduce you to greater dimensions within human thinking when in selling - a must have book for people in sales. This book allows you to sort out your mind, your personal life, your career or your working life in selling, business or the corporate world - New, Inspirational, Excellent, combining Money, Selling and Psychology into one book.