Discoverability: a modern marketing buzzword. For writers, discoverability means the difference between gaining an audience and publishing into the void. Now, USA Today bestselling author and renowned business blogger Kristine Kathryn Rusch deftly tackles the topic of discoverability in this latest WMG Writers' Guide. Rusch covers topics such as when to hire help, how to measure success and the most important thing a writers can do. With Discoverability, Rusch offers professional writers the most comprehensive guide available today to help them make an informed decision about the best marketing approaches for their writing businesses. "The bible for the self-employed." -John Ottinger III, teacher and editor of Grasping for the Wind, on The Freelancer's Survival Guide "A soup-to-nuts guide for business. Don't be without it." -Virginia Baker, President, Indigo Ink Communications, on The Freelancer's Survival Guide "Not many people understand the publishing business as well as the author business-Kris Rusch is one of them. Her Freelancer's Survival Guide is balanced, ambitious, and packed with information that all writers, editors, and publishers should read." -Kevin J. Anderson, New York Times bestselling author, on The Freelancer's Survival " Kristine Kathryn Rusch's blog, ] The Business Rusch...is full of sound advice and analysis about what's going on." -Jeff Baker, The Oregonian