Pursuing the college process should reflect the process of buying a home where buyers are savvy to the interests of sellers. But that's not often the case with parents navigating the college process. Rather, they typically remain uninformed and vulnerable to the college interests. Colleges know this about parents and will exploit their weaknesses costing them thousands of college dollars. Dissecting the Big Business of College reveals the business model of the college and brings it to the forefront of your attention. While this book exposes colleges interests, it more so exposes parent's weak tendencies. This book teaches parents the college perspective and how they get what they want from you-money. We give you our Top 10 Strategies that's proven for saving thousands on college costs. You will advance from position of weakness to position of strength in dealing with colleges. Winning the college game requires understanding the college perspective. We deliver that to you right here!