Business does not have to be complicated. Business can be simple. Sometimes you just need to DIVE IN. Sometimes you need to make decisions where everything points to the right way to go. You need to dive in and possibly adjust the course while you are moving. This book looks at 30+ years of work and business on two continents though startups to listed companies. It is a collection of business principles that underlie the idea of sometimes just taking a leap of faith and Diving In. Understanding the opportunities and challenges and embracing both with equal vigor.