Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise: Cărți personal branding
Autor David Newmanen Limba Engleză Hardback – 6 ian 2020
For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you open your mouth, do people listen?
Regardless of the speaking venue: in person, via livestream, in broadcast media, on podcasts, or at national conferences and industry events, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform?
Do It! Speakingshows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself. This book is the definitive guide on
- How to develop your speaking-driven revenue streams
- How to quickly commercialize your knowledge in today’s economy
- How to bolster your visibility, credibility, and bank account
- How to become a better messenger of your company’s message and dominate your marketplace
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Specificații
ISBN-10: 140021484X
Pagini: 224
Dimensiuni: 161 x 237 x 24 mm
Greutate: 0.41 kg
Editura: HarperCollins Leadership
Colecția HarperCollins Leadership
Seria Cărți personal branding
Locul publicării:Nashville, United States
Recenzii
'Do It! Speaking is the CEO's handbook to speaking success. Nothing is left out, and nothing is assumed. This is the A-to-Z reference for how to dominate as a CEO who speaks.' -- Scott Jordan, CEO of SCOTTeVEST, keynote speaker, and author of 'Pocket Man'
'David Newman's 'Do It! Speaking,' is a miracle. In brief compelling chapters, without any fat, he walks you step-by-step through the creation of a speaking business that's smart and lucrative. Whether you're a beginner, seasoned CEO, or a Hall of Fame speaker, this book is a must.' -- Mark Levy, Founder of Levy Innovation LLC and creator of Your Big Sexy Ideaand reg;
'This is the expert book the experts are reading! Few people have their pulse on the speaking industry better than David Newman and he shares it all in Do It! Speaking. It's money-making idea after money-making idea in every single chapter.' -- Mark Hunter, CSP, author of High Profit Selling and High Profit Prospecting
Descriere
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue.
For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you open your mouth, do people listen?
Regardless of the speaking venue: in person, via livestream, in broadcast media, on podcasts, or at national conferences and industry events, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform?
Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself. This book is the definitive guide on
- How to develop your speaking-driven revenue streams
- How to quickly commercialize your knowledge in today’s economy
- How to bolster your visibility, credibility, and bank account
- How to become a better messenger of your company’s message and dominate your marketplace