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Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary de Matt Hills

Doctor Who: The Unfolding Event — Marketing, Merchandising and Mediatizing a Brand Anniversary

Autor Matt Hills
en Limba Engleză Hardback – 20 iul 2015
The BBC TV series Doctor Who celebrated its 50th anniversary in 2013; this book analyses how promotion, commemorative merchandise and 3D cinema screenings worked paratextually to construct a 'popular media event' while sometimes uneasily integrating public service values and consumerist logics.
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Specificații

ISBN-13: 9781137463319
ISBN-10: 1137463317
Pagini: 146
Ilustrații: VIII, 146 p. 2 illus.
Dimensiuni: 140 x 216 x 13 mm
Greutate: 0.35 kg
Ediția:1st ed. 2015
Editura: Palgrave Macmillan UK
Colecția Palgrave Pivot
Locul publicării:London, United Kingdom

Cuprins

Introduction: Media Anniversaries – Brand, Paratext, Event… and the Hype of the Doctor
1. Marketing the 50th Anniversary – Brand Management and the Cultural Value of the Doctor
2. Merchandising the 50th Anniversary – Public Service Consumption in the Name of the Doctor
3. Mediatizing the 50th Anniversary – Cinematic Liveness and the 'Developing Art' of the Doctor

Recenzii

"Hills delivers the goods again, with a superb, focused examination of Who that expands and energizes discussion of texts, paratexts, media events, marketing, merchandising, and media temporality. Doctor Who: The Unfolding Event is wonderfully nuanced, thoughtfully composed, and offers as much to those who don't know the Doctor as to those who do." - Jonathan Gray, author of Show Sold Separately: Promos, Spoilers, and Other Media Paratexts

Notă biografică

Matt Hills is Professor of Film and TV Studies at Aberystwyth University. He is the author of five previous books, including Fan Cultures (2002), Triumph of a Time Lord (I.B. Tauris, 2010) and forthcoming from I.B. Tauris, Torchwood. Matt Hills is a regular reviewer for doctorwhonews.net, and has published widely on Doctor Who and media fandom.