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Dogfight: The Transatlantic Battle over Airbus

Autor Ian McIntyre
en Limba Engleză Hardback – 22 oct 1992 – vârsta până la 17 ani
Dogfight examines the intense rivalry of the past two decades between the European Airbus consortium and the major U.S. aircraft manufacturers, Boeing and McDonnell Douglas. From the Americans' point of view, Airbus has been heavily subsidized by its supporting governments--indeed nearly nationalized--and not exposed to the risks and disciplines of the market place. From the European perspective, Airbus has been a standard-bearer for European technological, manufacturing, and marketing prowess in the face of historical American industrial domination. This dispute has spilled over the bounds of the purely commercial and become a serious transatlantic trade issue.Although there has been a certain amount of admiring writing about Airbus in Europe, there has been no previous attempt to weigh the issues even-handedly by exploring them on both sides of the Atlantic. Dogfight examines the roots of the conflict in the middle sixties and carries the story forward to the tentative agreement on some of the outstanding issues reached by the U.S. administration and the European Commission in the spring of 1992. In placing the controversy in its political and international context, the author has had access to many of the key players in the industry in both Europe and the United States and has interviewed a large number of politicians, officials, and senior airline and aircraft executives.
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Specificații

ISBN-13: 9780275942786
ISBN-10: 0275942783
Pagini: 336
Dimensiuni: 156 x 235 x 21 mm
Greutate: 0.65 kg
Ediția:New.
Editura: Bloomsbury Publishing
Colecția Praeger
Locul publicării:New York, United States

Notă biografică

IAN MCINTYRE was educated at St. John's College, Cambridge, and the College of Europe in Bruges. He is well-known as a writer and broadcaster on politics and international affairs. He is a former associate editor of The Times of London and was for many years a senior executive of the British Broadcasting Corporation.

Cuprins

PrefacePrologueBelieving the ImpossibleA Certain Idea of FranceThe Unwanted MousetrapPerfidious Albion's Second ThoughtsLet's Get OrganizedChallenge and ResponseThe Public TroughThe Kettle and the Earthen PotPizzazz in the Market PlaceWords and OpportunitiesThe Faro Table of GovernmentsFour Wise MenVox PopuliCompromise and BarterBibliographyIndex