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Doing Research in Business and Management de Mark Saunders

Doing Research in Business and Management

Autor Mark Saunders, Philip Lewis
en Limba Engleză Paperback – 27 oct 2017
Support your students learn the theory and techniques behind research methods used in business. Doing Research in Business Management, 2nd edition, teaches the basic principles of research methods in an easy-to-follow way, covering all the areas of research, from writing a research proposal to completing an entire research project.
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Specificații

ISBN-13: 9781292133522
ISBN-10: 129213352X
Pagini: 280
Dimensiuni: 172 x 238 x 17 mm
Greutate: 0.48 kg
Ediția:2 ed
Editura: Pearson Education

Notă biografică

Mark Saunders is Professor of Business Research Methods at Birmingham Business School, University of Birmingham.
Philip Lewis is a former Principal Lecturer at The Business School, University of Gloucestershire.

Cuprins

  • About this book
  • About the authors
  • Acknowledgements
  • 1 Choosing your research topic
  • 2 Reviewing the literature
  • 3 Managing the research process
  • 4 Using secondary data
  • 5 Choosing your research design
  • 6 Collecting data
  • 7 Analysing data
  • 8 Writing and presenting the research proposal
  • Bibliography
  • Appendix
  • Index