"A must for designers, purchasing managers, product managers, design academies, techies, hipsters and anyone with a curiosity for new cultural artefacts.
"doing" features products from activity and technology-related categories, such as outdoor, leisure and sport, fashion, jewellery, industry and crafts, life science and medicine, automobiles, transportation, commercial and water vehicles, entertainment technology and cameras, all kinds of phones and telephone systems, and computers and information technology."