Don't Knock the Hustle

S. Craig Watkins studies young people’s social and digital media behaviors. He is a Professor at the University of Texas, Austin and the author of three books, including The Young and the Digital: What Migration to Social Network Sites, Games, and Anytime, Anywhere Media Means for Our Future and Hip Hop Matters: Politics, Pop Culture, and the Struggle for the Soul of a Movement. Watkins is a member of the MacArthur Foundation’s Connected Learning Research Network, where he continues his research about young people and dynamic innovation ecologies. He lives in Austin, TX.

Author’s Note

INTRODUCTION
Respect the Hustle: How a Young Latina’s Side Gig Disrupted American Politics

CHAPTER 1
“You Don’t Need a Lot”: The Innovation Labs of Tomorrow

CHAPTER 2
Bootstrapping: Inside the Quirky World of Indie Game Developers

CHAPTER 3
The School of the Internet: Just-In-Time Learning in the Connected World

CHAPTER 4
Hustle and Post: Hip Hop, Social Media, and Pop Music Innovation

CHAPTER 5
The People’s Channel: How an Awkward Black Girl Used YouTube to Prototype the Future of Television

CHAPTER 6
Can You Hear Us Now?: How Crowd Power Shatters Hollywood’s Perception of Black Audiences

CHAPTER 7
STEM Girls: Expanding the Talent Pipeline in the Tech Economy

CHAPTER 8
Code for Change: Who Will Build the Smart Future?

CHAPTER 9
Hacking While Black: Why Design Thinking Is Good for the ’Hood

CHAPTER 10
Woke: The Rise of Connected Activism

CONCLUSION
Detroit Hustles Harder: Why the Motor City Matters in the New Innovation Economy

Acknowledgments
Notes
Bibliography
Index