Doomed to Internationalization and Modernization of Corporate Culture: The Russian Experience of German Firms
Autor Ghenadie Anghelen Limba Engleză Paperback – 13 ian 2012
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Specificații
ISBN-13: 9783834934970
ISBN-10: 3834934976
Pagini: 253
Ilustrații: XVI, 261 p. 53 illus.
Dimensiuni: 210 x 148 x 18 mm
Greutate: 0.34 kg
Ediția:2012
Editura: Gabler Verlag
Colecția Gabler Verlag
Locul publicării:Wiesbaden, Germany
ISBN-10: 3834934976
Pagini: 253
Ilustrații: XVI, 261 p. 53 illus.
Dimensiuni: 210 x 148 x 18 mm
Greutate: 0.34 kg
Ediția:2012
Editura: Gabler Verlag
Colecția Gabler Verlag
Locul publicării:Wiesbaden, Germany
Public țintă
ResearchNotă biografică
After his master’s degree in Global Studies in Germany, South Africa and India, Dr. Ghenadie Anghel obtained his doctorate from the Albert-Ludwigs-Universität Freiburg under the supervision of Prof. Dr. Hermann Schwengel.
Textul de pe ultima copertă
What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.
Caracteristici
Globalization internationalization overseas subsidiaries Corporate culture intercultural interaction National culture local adaptation Modernization of corporate values as result of internationalization new economy