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Download

Autor Phil Hardy
en Limba Engleză Paperback – 14 noi 2012
This fascinating book chronicles the making of the new record industry, from the boom years of the CD revolution of the late 1980s to the crisis of the present day, with particular stress on the last decade. The CD revolution was a bonanza for the record industry. The new digital medium attracted sales in its own right and existing material could now be re-packaged and resold with huge profit margins. Sales grew, but then the pirates moved in, exploiting the medium by making perfect copies. When the legitimate paid-for download finally arrived courtesy of Apple in 1993, it soon became clear that the Californian company's sole aim was to sell iPods. The fortunes of the content owners were of little interest to them and so the record companies found themselves parting with individual tracks for pennies instead of whole albums for pounds. Phil Hardy's book explains how, in a few short years, the long-established record industry became an irrelevance as its slow-moving executives were comprehensively outmanoeuvred by a generation of outsiders who fully understood the new technology and the new market it had created.
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Specificații

ISBN-13: 9781780386140
ISBN-10: 1780386141
Pagini: 320
Ilustrații: b/w photos
Dimensiuni: 159 x 231 x 30 mm
Greutate: 0.62 kg
Editura: OMNIBUS PRESS

Notă biografică

Phil Hardy is a noted music industry journalist.  He has written for Time Out, Variety and other publications and acted as a consultant on music business issues for bodies such as the Greater London Enterprise board and the World Bank.  He was the founding editor of Music and Copyright, offering news and analysis on the international music industry.

Hardy publishes and edits the online newsletter theviewfromtheboundary.  He has written or edited several books on music and film.  He is also the chief editor and contributing writer to The Aurum Film Encyclopedia.

Descriere

This fascinating book chronicles the making of the new record industry, from the boom years of the CD revolution of the late 1980s to the crisis of the present day, with particular stress on the last decade.

It follows the actions and reactions of the major international record companies - five at the beginning of the story, now four - as they plowed their way through the digital slough of despond, bewildered by the fleet-of-foot digital innovators far more responsive to the changing marketing conditions through which recorded music was consumed and valued.

These all have their significant place in Download but the real story is the structural change that has, almost surreptitiously, taken place within the music business.  This change, for reasons author Phil Hardy will explain in detail, has left the captains of the record industry as unable to act as they were unwilling to act.  In effect they became little but very well paid observers of the shrinking of their domains.