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Dragon Tactics

Autor Aldo Spaanjaars, Sandrine Zerbib
en Limba Engleză Paperback – 30 aug 2022
Auf der Grundlage ihrer 30-jährigen Erfahrung mit chinesischen multinationalen Unternehmen und Firmen werfen die Autoren ein klares Licht auf das unternehmerische China und seine Vertreter. Anhand konkreter Beispiele werden in dem Buch Management- und Strategiekonzepte analysiert, die die gewohnten Methoden westlicher Unternehmen in Frage stellen. Diese werden als "Drachentaktik" bezeichnet, eine systematische Umsetzung des Prinzips: versuchen, scheitern, wieder versuchen und wieder scheitern, bis ein zufriedenstellendes Ergebnis erzielt wird. Das Buch beschreibt eine Mischung aus der Geschichte Chinas, den Prozessen zur Erzielung von Erfolg in einem unsicheren Umfeld und Managementmethoden, die sowohl dem Konfuzianismus als auch den neuen Technologien entlehnt sind, und enthält viele Lektionen, die westliche Führungskräfte lernen können. Nicht nur, um in China selbst erfolgreich zu sein, sondern vor allem, um in einer zunehmend unsicheren und unbeständigen Welt generell besser aufgestellt zu sein.
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Specificații

ISBN-13: 9789063696382
ISBN-10: 9063696388
Pagini: 240
Ilustrații: zahlreiche Abbildungen und Grafiken
Dimensiuni: 150 x 230 x 22 mm
Greutate: 0.53 kg
Editura: LAURENCE KING

Notă biografică

Aldo Spaanjaars (Author)
With experience as CEO of Lacoste Greater China and Adidas Great China COO, Aldo Spaanjaars has an incredibly decorated 25 years of experience working within Chinese markets.

Sandrine Zerbib (Author)
Over the course of her career, developing Adidas Greater China into a market leader and acting as the CEO and Executive Director of Chinese group Dongxiang, Sandrine Zerbib has become an industry leader within Chinese entrepreneurial development.
 


Descriere

With constantly changing economic contexts, hyper-competition in every industry, rapid digitization, and political uncertainty, China has established itself as one of the world's most unpredictable markets. Yet, large-scale corporations like Huawei, Alibaba, and Tencent have conquered a portion of the world market, blowing past their Western competition while doing so. This is even seen on a smaller scale, with thousands of nameless Chinese companies distributing products and services on an international scale.

But how did these corporations fight for their success and then sustain it in such an impossible market? How did companies create a market that overcame Western dominance, establish future visions that have carried their organizations to success, and operate on an international scale with never before seen speed? The answers to these questions are some of China's best-kept industry secrets. With over 30 years of experience in CEO and COO positions at some of China's largest companies, Aldo Spaanjaars and Sandrine Zerbib use Dragon Tactics to unpack these secrets, demonstrating the central ideas, customs, practices, and theories that sets China above its international competitors. By incorporating concrete industry examples, direct insight from Chinese corporate leaders and culture, as well as strategy and management practises used across China, the authors challenge Western expectations and unravel the complex Chinese entrepreneurial market.

With a potent description of China's four millennial old history, spanning over proven industry processes and leading market theory, Dragon Tactics provides a lesson for leaders around the globe about how businesses survive in an increasingly volatile world.