Dragon Tactics
Autor Aldo Spaanjaars, Sandrine Zerbiben Limba Engleză Paperback – 30 aug 2022
Preț: 122.43 lei
Preț vechi: 140.36 lei
-13% Nou
23.44€ • 24.40$ • 19.30£
Carte disponibilă
Livrare economică 10-24 ianuarie 25
Livrare express 27 decembrie 24 - 02 ianuarie 25 pentru 49.91 lei
Specificații
ISBN-10: 9063696388
Pagini: 240
Ilustrații: zahlreiche Abbildungen und Grafiken
Dimensiuni: 150 x 230 x 22 mm
Greutate: 0.53 kg
Editura: LAURENCE KING
Notă biografică
Aldo Spaanjaars (Author)
With experience as CEO of Lacoste Greater China and Adidas Great China COO, Aldo Spaanjaars has an incredibly decorated 25 years of experience working within Chinese markets.
Sandrine Zerbib (Author)
Over the course of her career, developing Adidas Greater China into a market leader and acting as the CEO and Executive Director of Chinese group Dongxiang, Sandrine Zerbib has become an industry leader within Chinese entrepreneurial development.
Descriere
With constantly changing economic contexts, hyper-competition in every industry, rapid digitization, and political uncertainty, China has established itself as one of the world's most unpredictable markets. Yet, large-scale corporations like Huawei, Alibaba, and Tencent have conquered a portion of the world market, blowing past their Western competition while doing so. This is even seen on a smaller scale, with thousands of nameless Chinese companies distributing products and services on an international scale.
But how did these corporations fight for their success and then sustain it in such an impossible market? How did companies create a market that overcame Western dominance, establish future visions that have carried their organizations to success, and operate on an international scale with never before seen speed? The answers to these questions are some of China's best-kept industry secrets. With over 30 years of experience in CEO and COO positions at some of China's largest companies, Aldo Spaanjaars and Sandrine Zerbib use Dragon Tactics to unpack these secrets, demonstrating the central ideas, customs, practices, and theories that sets China above its international competitors. By incorporating concrete industry examples, direct insight from Chinese corporate leaders and culture, as well as strategy and management practises used across China, the authors challenge Western expectations and unravel the complex Chinese entrepreneurial market.
With a potent description of China's four millennial old history, spanning over proven industry processes and leading market theory, Dragon Tactics provides a lesson for leaders around the globe about how businesses survive in an increasingly volatile world.