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Dynamic Competitive Strategy: Turning Strategy Upside Down de Tony Grundy

Dynamic Competitive Strategy: Turning Strategy Upside Down

Autor Tony Grundy
en Limba Engleză Hardback – 18 dec 2017
Dynamic Competitive Strategy by best –selling author Dr Tony Grundy casts a radically new light on Competitive Strategy by showing you the dynamic dimension of existing strategy tools and new ones created to deal with rapid innovation and turbulent change.
He shows us refreshing and challenging ways of developing strategy, including:
  • Agile approaches to Strategy and Planning
  • The art of the Cunning Plan –with 101 ways of being innovative
  • The alien approach: how might an alien see your industry and business?
  • A whole new set of dynamic strategy tools
  • Scenario storytelling and the art of mental time travel
  • How emotional value can leverage competitive advantag
  • Dynamic stakeholder analysis and influencing
He also includes case studies of Arsenal, Brexit, Dyson, Metrobank, Tesco, the
infamous honey badger and others from everyday life.
This book provides an overall theory and a wealth of practical guidance
based on 30 years of Strategy Consulting and Management Research and
Teaching that will transform your thinking about strategy. Tony truly "turns
strategy upside down," as he does on the cover.
 
 
 
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Specificații

ISBN-13: 9781138081086
ISBN-10: 1138081086
Pagini: 286
Ilustrații: 97 Line drawings, black and white
Dimensiuni: 156 x 234 x 25 mm
Greutate: 0.52 kg
Ediția:1
Editura: Taylor & Francis
Colecția Routledge
Locul publicării:Oxford, United Kingdom

Public țintă

Professional and Professional Practice & Development

Cuprins

Chapter 1 – Introduction: What is this Book About? Chapter 2 – From Strategic Planning to Agile Strategic Thinking, Chapter 3 – From Average to Cunning to Stunning, Chapter 4 – The "Cunning" Checklists, Chapter 5 – From Static to Dynamic Competitive Strategy, Chapter 6 – The Art of Alien Thinking, Chapter 7 – From Projections to Scenario Story-Telling, Chapter 8 – Emotional Value: the Key to Competitive Advantage, Chapter 9 – Case Study –Dyson Appliances, Chapter 10 – Cunning Influencing Strategies, Chapter 11 - Dynamic Strategic Planning and Influencing, Chapter 12 – Lessons and Conclusions: Having a Cunning Plan Everyday- Strategic Thinking in Everyday Life

Notă biografică

Dr Tony Grundy is Director of Strategy and Corporate Development and has lectured at leading Business Schools such as Cranfield, Cambridge, CASS, Durham, Henley and Warwick. The author of 21 books, he works globally across all industries to design and facilitate strategy process, and train or coach senior executives in Dynamic Strategic Thinking.
 
 

Descriere

Dynamic Competitive Strategy casts a radically new light on Competitive Strategy by showing you the dynamic dimension of existing strategy tools and new ones created to deal with rapid innovation and turbulent change. It shows us refreshing and challenging ways of developing strategy, including Agile approaches to Strategy and Planning, How Emotional Value can leverage Competitive advantage and Dynamic Stakeholder Analysis and Influencing. The author draws on case studies of Arsenal, Dyson, Tesco and Brexit.This book provides an overall theory and wealth of practical guidance that will transform your thinking about Strategy: Tony truly "Turns Strategy upside down."