Dynamics of Media Editing

Preface
Acknowledgments
About the Author
Chapter 1: Audience-Centric Editing
Editing for an audience
VIEW FROM A PRO: Brody Karmenzind
Media users today
How to define your audience
HELPFUL HINTS: How to Figure out Who Is in Your Audience
What attracts an audience?
The Big Three
Chapter 2: Editors as Leaders and Managers
Preparing to be an editor
The job of an editor
HELPFUL HINTS: Checklist of Important Skills
VIEW FROM A PRO: Penny Fisher
The editor as a manager
HELPFUL HINTS: Define Your Leadership Style
Coaching writers
The Big Three
Chapter 3: Law and Ethics
Freedom of the press and common misconceptions of it
Libel
VIEW FROM A PRO: Frank LoMonte
Techniques to avoid libel concerns
Defenses against libel
HELPFUL HINTS: How to Determine if Something Is Opinion
Communications Decency Act
Invasion of privacy
Copyright
Online limits to liability
HELPFUL HINTS: The Steps Under Ocilla
Creative Commons
Ways to Avoid Copyright Concerns
The Big Three
Chapter 4: Ethics
Ethics defined
Models of ethics
Audience standards and the Breakfast Test
Establishing rules and guidelines
HELPFUL HINTS: Defining Types of Information and Sources
Management and ethics
VIEW FROM A PRO: Allison Hantschel Sansone
Working with staff members
The balancing act
Visual ethics
An ethical thought process
The Big Three
Chapter 5: Punctuation
End Marks That Stop
Internal marks that pause
HELPFUL HINTS: Defining Key Terms
VIEW FROM A PRO: Brian Cleveland
Specialty marks that explain
HELPFUL HINTS: The 5-Minute AP Style Guide
The Big Three
Chapter 6: Improving sentences and using proper grammar
How to tighten writing
HELPFUL HINTS: Weak Adjectives and Adverbs
HELPFUL HINTS: Empty Phrases
Correct usage
VIEW FROM A PRO: Chris Drosner
Irregular verbs
Problem pronouns
Prepositions
The Big Three
Chapter 7: Editing for the bigger picture
Editing for the bigger picture
HELPFUL HINTS: Questions Regarding Accessibility
The editing process
Editing versus fixing
The first pass
The deeper edit
VIEW FROM A PRO: Reed Fischer
Cutting copy
Filling holes
How to criticize effectively
The Big Three
Chapter 8: Headlines
How headlines work
HELPFUL HINTS: How to Write an Audience-Centric Headline
HELPFUL HINTS: Basic Terms of Headlines
The core of a good headline
HELPFUL HINTS: Headlines and Style
Things to do before writing a headline
VIEW FROM A PRO: Lindsay Powers
Key Elements of Writing a Headline
HELPFUL HINTS: Mistakes That Can Lead to Bad Headlines
Things to do after writing a headline
HELPFUL HINTS: Headline Checklist
SEO and headlines
The Big Three
Chapter 9: Photography
Elements of a quality image
HELPFUL HINTS: Shots and Values
Working with photographers
VIEW FROM A PRO: Will Vragovic
Improving images as an editor
HELPFUL HINTS: Types of Photos
Caption writing
The Big Three
Chapter 10: Information Graphics
Basic Things a Graphic Should Do
HELPFUL HINTS: The Anatomy of a Good Graphic
The spectrum of graphics
VIEW FROM A PRO: Kori Rumore
The Big Three
Chapter 11: Publication Design
Basic principles associated with design
Design considerations for color and background
HELPFUL HINTS: Color Theory
Type
HELPFUL HINTS: Type terms
VIEW FROM A PRO: Kyle Ellis
Photos, graphics and other visuals
HELPFUL HINTS: Gestalt Principles
Creating your pages
HELPFUL HINTS: Design disasters to avoid
The Big Three
Chapter 12: Editing for News
Important editing issues related to news
VIEW FROM A PRO: Amy Fiscus
Story assignments
HELPFUL HINTS: Beat Reporting
Content consideration
Hyperlinking
HELPFUL HINTS: Thinking about Linking
Basic rules for linking
The Big Three
Chapter 13: Social media
Social media defined
Why Is Social Media Valuable?
Building a social media audience
HELPFUL HINTS: Tips for Tweeting
Social networking sites
Social news sites
VIEW FROM A PRO: Kelli Bloomquist
Web comments
Disadvantages of social media
The Big Three
Chapter 14: Editing for Public Relations
What Is PR?
Microediting in PR
VIEW FROM A PRO: Elizabeth Connor
Editing to accentuate the key elements of persuasive writing
HELPFUL HINTS: Key Elements to Include for News Releases
Advocacy
The Big Three
Chapter 15: Editing and marketing
Marketing basics
Editing for copy writing
Marketing your own organization digitally
HELPFUL HINTS: A Look at Analytics
VIEW FROM A PRO: Eve Peyton
Search engine optimization
How to optimize your site
Social media marketing
The Big Three
Glossary
Notes
Index