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E-Commerce 2010: International Version de Kenneth Laudon

E-Commerce 2010: International Version

Autor Kenneth Laudon, Carol Guercio Traver
en Limba Engleză Paperback – 29 oct 2009
For the undergraduate and graduate e-commerce course in any business discipline.
 
The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

The sixth edition—including all of the data, figures, and tables in the book—has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.

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Specificații

ISBN-13: 9780135090787
ISBN-10: 0135090784
Pagini: 912
Dimensiuni: 203 x 254 mm
Greutate: 1.6 kg
Ediția:6Nouă
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States

Cuprins

PART 1: Introduction to E-commerce
Chapter 1. The Revolution is Just Beginning
Chapter 2. E-commerce Business Models and Concepts
PART 2: Technology Infrastructure for E-commerce
Chapter 3. The Internet and World Wide Web: E-commerce Infrastructure
Chapter 4. Building an E-commerce Website
Chapter 5. Online Security and Payment Systems
PART 3: Business Concepts and Social Issues
Chapter 6. E-commerce Marketing Concepts
Chapter 7. E-commerce Marketing Communications
Chapter 8. Ethical, Social, and Political Issues in E-commerce
PART 4: E-commerce in Action
Chapter 9. Online Retailing and Services
Chapter 10. Online Content and Media
Chapter 11. Social Networks, Auctions, and Portals
Chapter 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

Caracteristici

For the undergraduate and graduate e-commerce course in any business discipline.
 
The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.

The sixth edition–including all of the data, figures, and tables in the book–has been updated through August 2009 with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.  

E-commerce. Business. Technology. Society 2010:  What's New in the Sixth Edition. This text now highlights the following new themes and content:

Business
  • Impact of the 2009 recession: understanding that in spite of the recession, E-commerce continues to thrive
  • Emergence of new E-commerce business opportunities for mobile content (the “4th screen”), software applications, location-based services, shopping on the fly, and mobile payment
  • Continued explosive growth in Web 2.0 services such as Twitter and Facebook, and expansion of social marketing opportunities
  • E-books’ recent rise in popularity and demand
  • "Free" and "Fremium" business models for digital content
  • New search engines such as Bing and WolframAlpha that challenge Google 
  • Music labels, Hollywood, and TV producers strike deals for Web distribution
  • Google's Chrome enters Microsoft's market and threatens to become a new operating system for Netbooks

Technology
  • Rapid growth of the mobile digital platform including smartphones, Netbooks, and e-book readers, coupled with 3G and 4G cellular network expansion
  • Cloud computing provides the computing infrastructure for a massive increase in digital information
  • Open source software tools such as Drupal and Hadoop, and declining hardware prices, greatly lower the cost of developing sophisticated Websites
  • Internet security concerns remain high; cyberwarfare incidents increase
  • Web 3.0 and the semantic Web continues to inspire technology firms and entrepreneurs
  • Net neutrality supporters reconsider differential pricing

Society
  • Growth of the mobile and the "always on" culture in business and family life
  • Intellectual property issues remain a source of conflict; movement toward resolution in some areas, such as Google’s deal with publishing industry
  • Digital piracy remains prevalent, despite shutdown of P2P network Pirate's Bay 
  • Privacy and user control of personal information on social networks conflict with company attempts to monetize investment 
  • New Internet growth in Asia and China; localization of Web increases
  • Venture investing in E-commerce drastically falls off, yet entrepreneurial startup firms are as numerous as ever

OTHER POINTS OF DISTINCTION

E-commerce in Action Cases.
  • Chapter-Opening Cases. In order to help students see how the topics they’re going to read work in the real world, each chapter opens with a story about a leading E-commerce company. These stories relate the key objectives of the chapter to a real-life E-commerce business venture.
  • “Insight On” Cases. Each chapter contains three short real-world cases illustrating the themes of technology, business, and society. These cases create an integrated framework and describe and analyze the full scope of the E-commerce field. Some of the topics these cases address are: 
    • The ability of governments to regulate Internet content
    • How to design Websites for accessibility
    • The challenges faced by luxury marketers in online marketing
    • The potential anti-competitiveness of Internet marketplaces
  • Chapter-Closing Case Studies. Each chapter concludes with a case study based on a real-world organization. These cases help refresh students’ understanding of chapter concepts by having them apply their knowledge to concrete problems and scenarios such as:
    • Evaluating the ethics and legality of advertising spyware
    • The marketing plans of Liquidation.com
    • The business model behind Siemens’ Click2procure B2B marketplace
Projects. At the end of each chapter are a number of projects that encourage students to apply chapter concepts using higher-level evaluation skills. Many of these projects make use of the Internet and require students to present their findings in an oral presentation or written report. For example, students may be asked to evaluate publicly available information about a company’s financials at the SEC Website, assess payment system options for companies across international boundaries, and/or search for the top ten cookies and the sites they are from on their own computer.

Caracteristici noi

E-commerce. Business. Technology. Society 2010:  What's New in the Sixth Edition. This text now highlights the following new themes and content:

Business
  • Impact of the 2009 recession: understanding that in spite of the recession, E-commerce continues to thrive    
  • Emergence of new E-commerce business opportunities for mobile content (the “4th screen”), software applications, location-based services, shopping on the fly, and mobile payment
  • Continued explosive growth in Web 2.0 services such as Twitter and Facebook, and expansion of social marketing opportunities
  • E-books’ recent rise in popularity and demand
  • "Free" and "Fremium" business models for digital content
  • New search engines such as Bing and WolframAlpha that challenge Google 
  • Music labels, Hollywood, and TV producers strike deals for Web distribution
  • Google's Chrome enters Microsoft's market and threatens to become a new operating system for Netbooks

Technology
  • Rapid growth of the mobile digital platform including smartphones, Netbooks, and e-book readers, coupled with 3G and 4G cellular network expansion
  • Cloud computing provides the computing infrastructure for a massive increase in digital information
  • Open source software tools such as Drupal and Hadoop, and declining hardware prices, greatly lower the cost of developing sophisticated Websites
  • Internet security concerns remain high; cyberwarfare incidents increase
  • Web 3.0 and the semantic Web continues to inspire technology firms and entrepreneurs
  • Net neutrality supporters reconsider differential pricing

Society
  • Growth of the mobile and the "always on" culture in business and family life
  • Intellectual property issues remain a source of conflict; movement toward resolution in some areas, such as Google’s deal with publishing industry
  • Digital piracy remains prevalent, despite shutdown of P2P network Pirate's Bay 
  • Privacy and user control of personal information on social networks conflict with company attempts to monetize investment 
  • New Internet growth in Asia and China; localization of Web increases
  • Venture investing in E-commerce drastically falls off, yet entrepreneurial startup firms are as numerous as ever