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E–Commerce – Fundamentals & Applications

Autor H Chan
en Limba Engleză Paperback – 19 noi 2001
A comprehensive introduction to the underlying technologies of e-commerce. This book explores the full range of technologies, protocols, and techniques necessary for building successful e-commerce sites. The authors begin with an overview of the Internet and the Web, then quickly move on to explain server-side programming techniques, cryptography and Internet security, and how to take advantage of leading-edge technologies such as mobile agents, WAP, XML, and data mining tools. Placing this technical know-how in business context, the authors then walk readers through actual e-commerce applications, from Internet payment systems to Web advertising and publishing. A running case study depicting a Virtual Book Store (VBS), step-by-step programming exercises, and real-world examples round out this highly practical, easily accessible guide.
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Specificații

ISBN-13: 9780471493037
ISBN-10: 0471493031
Pagini: 504
Dimensiuni: 191 x 235 x 27 mm
Greutate: 0.91 kg
Editura: Wiley
Locul publicării:Chichester, United Kingdom

Public țintă

The way in which the book examines both the global aspects of e–commerce, and the technical details of programming with an ongoing case study (Virtual Book Store), makes it of relevance to the business and computing sectors. The education sector is crying out for such a text. Universities and colleges will find its comprehensive and easy to follow style a useful basis for e–commerce studies across a range of disciplines from business studies to information technology and media courses.

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Descriere

Provides an approach to the subject of e-commerce, with coverage of key technologies and ideas on integrating them into useful applications. This work provides coverage of the technical aspects of web-based e-business.