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E-Marketing in Developed and Developing Countries

Autor El-Gohary Editat de Riyad Eid, Hatem El-Gohary
en Limba Engleză Hardback – 25 apr 2013
While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
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Specificații

ISBN-13: 9781466639546
ISBN-10: 1466639547
Pagini: 374
Dimensiuni: 216 x 279 x 22 mm
Greutate: 1.15 kg
Ediția:New.
Editura: Business Science Reference