In today's globalized world, are cultural differences still so important in management and negotiations? In this brilliant book Stefano Schembri explains how they strongly influence our behaviors and decisions much more than what we think, emphasizing the opposing mindset of two glorious civilizations: the Eastern (or Confucian) and the Western.Referring to some of the most influential thinkers of the past, such as Confucius, Lao Tzu and Buddha on one side, Socrates, Plato, Aristotle and Jesus Christ on the other, and retracing sociological experiments conducted in the last decades, the book illustrates how contemporary Easterners and Westerners have opposed ways of approaching others and taking decisions, driven by divergent goals.