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eBusiness

Autor Paul Beynon-Davies
en Limba Engleză Paperback – 22 noi 2012
The second edition of eBusiness provides a balanced coverage of electronic business and its role in the transformation of organisations. It takes a worldwide perspective and discusses the increasing role of information and communication technologies within both private and public sector organisations. A strong underpinning in theory is used throughout to help understand the practical implications of this important phenomenon. Chapters are integrated around an overview model of eBusiness and contain case material, exercises and reflective points.New to this Edition:- Revised structure which builds a conception of eBusiness from first principles- Integrated chapter case studies and revised free-standing international case studies- Coverage of new topics including mobile commerce, electronic government and cloud computing- Increased range of learning material in each chapter as well as fully updated online resourceseBusiness is an ideal text for undergraduate, postgraduate and MBA students of e-business.
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Specificații

ISBN-13: 9780230304567
ISBN-10: 0230304567
Pagini: 464
Ilustrații: 20 black & white line drawings, 20 black & white tables
Dimensiuni: 189 x 246 x 28 mm
Greutate: 0.73 kg
Ediția:Revizuită
Editura: Bloomsbury Publishing
Colecția Red Globe Press
Locul publicării:London, United Kingdom

Caracteristici

Excellent pedagogy encourages students to engage with the theory driven account of practical eBusiness issues

Notă biografică

PAUL BEYNON-DAVIES is Professor in Organisational Informatics at Cardiff Business School, Cardiff University. He is the author of a number of other student texts published by Palgrave/Macmillan, including Business Information Systems.

Cuprins

The e-Business Domain e-Business Organisation e-Business Systems e-Business Value e-Business Infrastructure Technical Infrastructure for e-Business e-Business Environment Forms of e-Business Further Forms of e-Business Activity Infrastructure for e-Business e-Business Futures e-Business Cases.