How can Small and Medium sized Enterprises (SME) generate valuable project results by participating at European research projects?What strategies are used for this purpose by successful SMEs? What are the success factors for a successful exploitation?These questions were in the focus of the EU project "ECOINNO2SME".Steinbeis-Europa-Zentrum as coordinator of the EU project has analyzed the participation of SMEs and their Key Success Factors for successful exploitation and dissemination of research results.The investigated projects' activities were all in the area of Eco-Innovation: Life Sciences (Biotechnology, Food), Environment and Energy.This publication of "Eco-Innovation - Turning ideas into marketable results" provides a summary of the project results and can be used as a guideline for Do's and Don'ts for SMEs during the lifecycle of a research project.