In eCommerce, how you get the product to the customer is a really important part of the puzzle. It can be summed up in one word as delivery, and when I talk about delivery I mean every aspect of it € how the customer perceives it, as well as how we can use it to increase retention and improve margins and efficiency. Research undertaken around the world consistently shows delivery as a top cause of failure to purchase (57% of baskets were abandoned due to delivery, Royal Mail Delivery Matters 2014). So getting your delivery strategy right has a massive impact on your conversion rates. Get it right and see your sales thrive. Lets face it weve all seen the impact of a free P&P weekend.