Economic Analyses of Vertical Agreements clarifies the steps, tests, determinations, and evaluations entailed in assessing vertical agreements, especially when an individual examination under Article 81 EC Treaty is required (as it is for all companies with more than a 30% market share in a relevant market). Among the terms and factors thoroughly explained, from the various pertinent points of view, are the following:
- vertical restraints and their components;
- exclusive and selective distribution agreements;
- channel strategies;
- single branding;
- free rider rationale; and,
- the European structured rule of reason in Article 81 EC Treaty.