Economics 2.0
Autor Norbert Haring, Olaf Storbecken Limba Engleză Hardback – 5 feb 2009
Economists can help shape monetary policy, global policy and even how much you pay for a new pair of shoes. For example, do you know who benefits the most from globalization? How do fitness studios and providers of Internet access earn most of their money? - From the laziness and irrationality of their customers. Including contributions from top thinkers in the economic field from around the world, such as Philippe Aghion, Paul Krugman, Daniel Gros, and George Lowenstein. The book includes chapters on:
- Financial Markets: Are They Completely Efficient or Totally Nuts (rational vs. emotional)
- The Art of Selling: How marketers use consumer decision making data to sell us products we don't need
Economics 2.0 makes an impressive case for the argument that economics is not a dry science and that economics principles impact much of our day to day life. Completely without formulas and theoretical ballast, the authors present current findings of prominent economists and expand the economic knowledge of their readers. The authors manage to make complex relationships clear thanks to their clear writing style.
**Burst in catalog copy: GetAbstract Award for the best book in Business and Economics
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Specificații
ISBN-13: 9780230612433
ISBN-10: 0230612431
Pagini: 256
Dimensiuni: 149 x 219 x 23 mm
Greutate: 0.37 kg
Editura: Palgrave MacMillan
Locul publicării:Basingstoke, United Kingdom
ISBN-10: 0230612431
Pagini: 256
Dimensiuni: 149 x 219 x 23 mm
Greutate: 0.37 kg
Editura: Palgrave MacMillan
Locul publicării:Basingstoke, United Kingdom
Descriere
Economics shapes our life, from global policy to how much you pay for a new pair of shoes from China to whether you will survive your bypass surgery. For example, did you know how fitness studios earn most of their money? - From the laziness and irrationality of their customers. Why are women more successful investors? - Because they are more humble and less interested in finance.
Featuring recent work from top thinkers in the economic field from around the world, such as Philippe Aghion, Paul Krugman, George Akerlof, Gary Becker, and George Loewenstein, the book includes chapters on the rationality versus the irrationality of financial markets, the subprime crisis, globalization, and the methods marketers are using to sell us products we don't need.
Economics 2.0 makes an impressive case for the argument that economics is not a dry science and that economic principles are constantly exerting their influence. Completely without formulas and theoretical ballast, Norbert Häring and Olaf Storbeck present the current findings of prominent economists, helping to expand both our knowledge and our appreciation of the economics that impact and shape our life.
Featuring recent work from top thinkers in the economic field from around the world, such as Philippe Aghion, Paul Krugman, George Akerlof, Gary Becker, and George Loewenstein, the book includes chapters on the rationality versus the irrationality of financial markets, the subprime crisis, globalization, and the methods marketers are using to sell us products we don't need.
Economics 2.0 makes an impressive case for the argument that economics is not a dry science and that economic principles are constantly exerting their influence. Completely without formulas and theoretical ballast, Norbert Häring and Olaf Storbeck present the current findings of prominent economists, helping to expand both our knowledge and our appreciation of the economics that impact and shape our life.
Cuprins
Introduction: Data instead of Dogma
Introduction by Axel Ockenfels, University of Cologne
Ockenfels co-authered the Blockbuster Paper. RC: A Theory of Equity, Reciprocity and Competition Published in the American Economic Review in 2001, with Gary Bolton
The Human Being, an Economic Animal?
Neuroeconomics, Behavioral Economics, Experimental Economics
Featuring Papers by George Akerlof, Collin Camerer, Ernst Fehr, Drew Fudenberg, David Levine, Alan Krueger, Armin Falk, Uri Gneezy
How to Get Lucky
Economics of Happiness
Featuring Papers by Bruno Frey, Benjamin Friedman, Carol Graham, Andrew Oswald, Richard Layard, Gary Becker
Jobs Wanted
Labour Market
Featuring Papers by Olivier Blanchard, Alan Krueger, John van Reenen, Stephen Machin, David Neumark, William Wascher, Edward Prescott
Sex Matters
Gender Economics
Featuring Papers by John List, Richard Freeman, Muriel Niederle, Martha Bailey
Education Counts
Economics of Education
Featuring Papers by Oded Galor, Eric Hanushek, James Heckman, Christian Dustmann
It´s All a Question of Culture
Cultural Economics
Featuring Papers by Robert Barro, John Tirole, Roland Bérnabou, Ethan Kaplan, Stefano DellaVigna, Alessandra Fogli, Raquel Fernández, Luigi Guiso, Luigi Zingales
Economics with Scales and Measuring Tape
Cliometrics, Economics of Beauty
Featuring Papers by John Komlos, Daniel Hamermesh, Tanya Rosenblatt, Anne Case, Markus Mobios
The Logic of Globalization
International Trade, Globalization
Featuring Papers by Xavier Sala-i-Martin, Philippe Aghion, Paul Krugman, Maurice Obstfeld, Kevin O´Rourke, Jeffrey Williamson
Dark Matter and Cold Fusions
Financial Globalization, Global Imbalances
Featuring Papers by Willem Buiter, Daniel Gros, Ricardo Hausman, Frederico Sturzenegger, Hélène Rey, Sebastian Edward, David Folkerts-Landau
Financial Markets – Complety Efficient or Totally Nuts?
Efficient Market Theory vs. Behavioral Finance
Featuring Papers by Eugene Fama, Martin Weber, Gilles Hillary, Lior Menzly, Lawrence Harris, George Loewenstein
Managers are Human Beings, At the End of the Day
Corporate Governance, Managerial Overconfidece
Featuring Papers by John van Reenen, Ulrike Malmendier, Geoffry Tate, Tanya Menon, Uri Gneezy, George Loewenstein
The Art of Selling
Consumer Decisions, Marketing
Featuring Papers by Marianne Bertrand, Stefano DellaVigna, Ulrike Malmendier, Al Roth, Florian Zettelmeyer
The Penalty Area as a Laboratory
Economics of Soccer
Featuring Papers by Bruno Frey, Bas ter Weel, Matthias Sutter, Neil Rickman, Luis Garicano, Ignacios Palacios-Huerta
Inside the Dark Rooms of the Market Economy
How Politics and Power Affect the Market
Featuring Papers by Mara Faccio, Mark Carlson, Galina Hale, Jonathan Reuter
Caveat: Take It with a Grain of Salt
Introduction by Axel Ockenfels, University of Cologne
Ockenfels co-authered the Blockbuster Paper. RC: A Theory of Equity, Reciprocity and Competition Published in the American Economic Review in 2001, with Gary Bolton
The Human Being, an Economic Animal?
Neuroeconomics, Behavioral Economics, Experimental Economics
Featuring Papers by George Akerlof, Collin Camerer, Ernst Fehr, Drew Fudenberg, David Levine, Alan Krueger, Armin Falk, Uri Gneezy
How to Get Lucky
Economics of Happiness
Featuring Papers by Bruno Frey, Benjamin Friedman, Carol Graham, Andrew Oswald, Richard Layard, Gary Becker
Jobs Wanted
Labour Market
Featuring Papers by Olivier Blanchard, Alan Krueger, John van Reenen, Stephen Machin, David Neumark, William Wascher, Edward Prescott
Sex Matters
Gender Economics
Featuring Papers by John List, Richard Freeman, Muriel Niederle, Martha Bailey
Education Counts
Economics of Education
Featuring Papers by Oded Galor, Eric Hanushek, James Heckman, Christian Dustmann
It´s All a Question of Culture
Cultural Economics
Featuring Papers by Robert Barro, John Tirole, Roland Bérnabou, Ethan Kaplan, Stefano DellaVigna, Alessandra Fogli, Raquel Fernández, Luigi Guiso, Luigi Zingales
Economics with Scales and Measuring Tape
Cliometrics, Economics of Beauty
Featuring Papers by John Komlos, Daniel Hamermesh, Tanya Rosenblatt, Anne Case, Markus Mobios
The Logic of Globalization
International Trade, Globalization
Featuring Papers by Xavier Sala-i-Martin, Philippe Aghion, Paul Krugman, Maurice Obstfeld, Kevin O´Rourke, Jeffrey Williamson
Dark Matter and Cold Fusions
Financial Globalization, Global Imbalances
Featuring Papers by Willem Buiter, Daniel Gros, Ricardo Hausman, Frederico Sturzenegger, Hélène Rey, Sebastian Edward, David Folkerts-Landau
Financial Markets – Complety Efficient or Totally Nuts?
Efficient Market Theory vs. Behavioral Finance
Featuring Papers by Eugene Fama, Martin Weber, Gilles Hillary, Lior Menzly, Lawrence Harris, George Loewenstein
Managers are Human Beings, At the End of the Day
Corporate Governance, Managerial Overconfidece
Featuring Papers by John van Reenen, Ulrike Malmendier, Geoffry Tate, Tanya Menon, Uri Gneezy, George Loewenstein
The Art of Selling
Consumer Decisions, Marketing
Featuring Papers by Marianne Bertrand, Stefano DellaVigna, Ulrike Malmendier, Al Roth, Florian Zettelmeyer
The Penalty Area as a Laboratory
Economics of Soccer
Featuring Papers by Bruno Frey, Bas ter Weel, Matthias Sutter, Neil Rickman, Luis Garicano, Ignacios Palacios-Huerta
Inside the Dark Rooms of the Market Economy
How Politics and Power Affect the Market
Featuring Papers by Mara Faccio, Mark Carlson, Galina Hale, Jonathan Reuter
Caveat: Take It with a Grain of Salt
Recenzii
'A wide ranging, informed and thoroughly enjoyable tour of the frontiers of economics. Anyone who wants to find out what economists actually do should grab a copy at once.'
- Tim Harford, Financial Times columnist and author of 'The Logic of Life' and 'The Undercover Economist'.
Economics 2.0 is a very readable and timely collection by two of Europe's best economic journalists, covering topics that range from the nature of happiness to the origins of the current financial crisis. Each chapter seamlessly blends field research in the Freakonomics tradition with laboratory research, and entertains while it enlightens' – Daniel Friedman, Professor of Economics, UC Santa Cruz and author of Morals and Markets
'The nature of economic research has changed drastically over the last years, revoking the mantra of rationality, exploring creative new data sources and venturing into topics far from the classical bundle of themes. This book provides a very entertaining and insightful overview of where modern economics stands today' – Ulrike Malmendier, Associate Professor Economics, University of California, Berkeley
'The book is very accessible, yet precise and balanced in its account of what economics can teach us about the real world!' – Dirk Krueger, Professor and Director of Graduate Studies, Department of Economics, University of Pennsylvania
'This is studious book with a humanist lean. The studies cited throughout the book are well-researched, dry, and academic; this clarity is infused with an easy and entertaining relevance.' - Missmarketcrash
Notă biografică
NORBERT HAERING is Handelsblatt correspondent in Frankfurt, Germany. He has worked as a business cycle analyst with Commerzbank and as a correspondent for Boersen Zeitung and Financial Times Deutschland.
OLAF STORBECK is Economics editor with Handelsblatt and is responsible for the weekly economics section.
OLAF STORBECK is Economics editor with Handelsblatt and is responsible for the weekly economics section.
Caracteristici
Top Economists: This book will include top thinkers in the economic field from around the world including Philippe Aghion, Paul Krugman, Daniel Gros, George Lowenstein, and more
Bestseller in Germany: Over 20,000 copies sold within the first year of publication
Award Winning: Won the GetAbstract Award for the best book in Business and Economics (Frankfurt Bookfair 2007)
New, Timely Material: Includes a new chapter on the sub-prime mortgage crisis and will have a preface by a top-name US economist. Chapters on happiness, globalization and financial markets have been updated
Bestseller in Germany: Over 20,000 copies sold within the first year of publication
Award Winning: Won the GetAbstract Award for the best book in Business and Economics (Frankfurt Bookfair 2007)
New, Timely Material: Includes a new chapter on the sub-prime mortgage crisis and will have a preface by a top-name US economist. Chapters on happiness, globalization and financial markets have been updated