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Economics for Business de Dean Garratt

Economics for Business

Autor Dean Garratt, Elizabeth Jones, John Sloman, Jon Guest
en Limba Engleză Paperback – 12 mar 2023
Engage your students with core economic principles and demonstrate how they apply to real-life businesses. Economics for Business, 9th edition, is the ideal textbook for business students taking an introductory course in economics. Clear, engaging, and packed with useful features, it introduces the key principles of economics in a business context.
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Specificații

ISBN-13: 9781292440118
ISBN-10: 1292440112
Pagini: 768
Dimensiuni: 194 x 262 x 29 mm
Greutate: 1.42 kg
Ediția:9 ed
Editura: Pearson Education

Notă biografică

John Sloman was Director of the Economics Network from its foundation in 1999 until 2012. He is now Visiting Fellow at the University of Bristol where the Network is based, as well as Visiting Professor at the University of the West of England, Bristol.
Dean Garratt is a Senior Teaching Fellow at Aston Business School and an Associate of the Economics Network. Dean was also an academic assessor for the Government Economic Service and a tutor on HM Treasury's Graduate Development Programme.
Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Senior Teaching Fellow at Aston Business School. Jon is also a Senior Associate of the Economics Network, a Teaching Associate at Warwick Business School and an Academic Assessor for the Government Economic Service.
Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments.

Cuprins

About the authorsPrefacePublisher's acknowledgements

Part A BUSINESS AND ECONOMICS

  1. The business environment and business economics
  2. Economics and the world of business
  3. Business organisations

Part B BUSINESS AND MARKETS

  • The working of competitive markets
  • Business in a market environment

    • Part C BACKGROUND TO DEMAND

  • Demand and the consumer
  • Behavioural economics of the consumer
  • Firms and the consumer

    • Part D BACKGROUND TO SUPPLY

  • Costs of production
  • Revenue and profit

    • Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS

  • Profit maximisation under perfect competition and monopoly
  • Profit maximisation under imperfect competition
  • Alternative theories of the firm

    • Part F SUPPLY: ALTERNATIVE STRATEGIES

  • An introduction to business strategy
  • Growth strategy
  • The small-firm sector
  • Pricing strategy

    • Part G THE FIRM IN THE FACTOR MARKET

  • Labour markets, wages and industrial relations
  • Investment and the employment of capital

    • Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS

  • Reasons for government intervention in the market
  • Government and the firm
  • Government and the market

    • Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT

  • Globalisation and multinational business
  • International trade
  • Trading blocs

    • Part J THE MACROECONOMIC ENVIRONMENT

  • The macroeconomic environment of business
  • The balance of payments and exchange rates
  • The financial system, money and interest rates
  • Business activity, unemployment and inflation

    • Part K MACROECONOMIC POLICY

  • Demand-side policy
  • Supply-side policy
  • International economic policy
    • Web appendixKey ideasGlossaryIndex