Economics for Managers, Global Edition
Autor Paul Farnhamen Limba Engleză Paperback – 13 oct 2014
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Specificații
ISBN-13: 9781292060095
ISBN-10: 1292060093
Pagini: 552
Dimensiuni: 217 x 275 x 18 mm
Greutate: 1.17 kg
Ediția:3 ed
Editura: Pearson Education
ISBN-10: 1292060093
Pagini: 552
Dimensiuni: 217 x 275 x 18 mm
Greutate: 1.17 kg
Ediția:3 ed
Editura: Pearson Education
Cuprins
- PART 1. MICROECONOMIC ANALYSIS
- 1. Managers and Economics
- 2. Demand, Supply, and Equilibrium Prices
- 3. Demand Elasticities
- 4. Techniques for Understanding Consumer Demand and Behavior
- 5. Production and Cost Analysis in the Short Run
- 6. Production and Cost Analysis in the Long Run
- 7. Market Structure: Perfect Competition
- 8. Market Structure: Monopoly and Monopolistic Competition
- 9. Market Structure: Oligopoly
- 10. Pricing Strategies for the Firm
- PART 2. MACROECONOMIC ANALYSIS
- 11. Measuring Macroeconomic Activity
- 12. Spending by Individuals, Firms, and Governments on Real Goods and Services
- 13. The Role of Money in the Macro Economy
- 14. The Aggregate Model of the Macro Economy
- 15. International and Balance of Payments Issues in the Macro Economy
- PART 3. INTEGRATION OF THE FRAMEWORKS
- 16. Combining Micro and Macro Analysis for Managerial Decision Making
- SOLUTIONS TO EVEN-NUMBERED PROBLEMS
- GLOSSARY
- INDEX