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Ecrm the Ultimate Step-By-Step Guide

Autor Blokdyk, Gerardus
en Limba Engleză Paperback

What are the compelling business reasons for embarking on eCRM? Meeting the challenge: are missed eCRM opportunities costing us money? What vendors make products that address the eCRM needs? How do you use eCRM data and information to support organizational decision making and innovation? Which eCRM goals are the most important?

Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department.

Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make eCRM investments work better.

This eCRM All-Inclusive Self-Assessment enables You to be that person.

All the tools you need to an in-depth eCRM Self-Assessment. Featuring 723 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which eCRM improvements can be made.

In using the questions you will be better able to:

- diagnose eCRM projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices

- implement evidence-based best practice strategies aligned with overall goals

- integrate recent advances in eCRM and process design strategies into practice according to best practice guidelines

Using a Self-Assessment tool known as the eCRM Scorecard, you will develop a clear picture of which eCRM areas need attention.

Your purchase includes access details to the eCRM self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

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Specificații

ISBN-13: 9781985034761
ISBN-10: 198503476X
Pagini: 126
Dimensiuni: 152 x 229 x 7 mm
Greutate: 0.18 kg