Omar Periu has combined his sales and negotiation experience with his tremendous ability to lead and persuade in order to develop an effective negotiations system. This is a hands-on, how-to, negotiation book that will change your life forever. You may not realize it yet, but you are always negotiating. Whether you are making a purchase, selling, or working with clients, you'll be put in the negotiation hot seat. Effective Negotiations is designed for anyone who wants to learn how to Master the Art Science and Skills of Negotiations. The methods and systems reviewed in this book can help you save money, make money, and increase your negotiating power in any transaction. In Omar's real estate negotiations book, you will learn: The Five Basic Principles of Real Estate Negotiation How to Win/Win Your Way to Success Mastering the Process of Negotiation 36 Winning Strategies & Tactics