Effective Retail Security addresses the needs of both the student and the retail markets by being written in an accessible style outlining the dangers of retail loss, the opportunities and psychology that encourage it, and the strategies for eliminating
it.

While retail loss, or shrinkage as it is commonly referred to, can be a major contributor to the erosion of the profitability of any business, there is much ignorance within even the retail industry about the extent of the problem and how to overcome it.
The psychology behind much theft and shoplifting can be simple, and there are many simple strategies which even the small retailer can implement to significantly reduce the opportunity for much stock loss. Besides being of concern to the small
retailer, these issues are addressed within various tertiary courses in retail, stock management, and retail operations. The author has included a number of cartoons to keep the tone light, but the text is to the point and full of relevant, applied
advice and strategies. The applied nature of much of the advice will be of value particularly to the small (and larger) retailer, while the readily understood nature of the writing will be useful to students of retailing who in many cases will be school
graduates lacking relevant work experience to provide a context for their studies.


written in an accessible style
extensive use of cartoons to illustrate crucial points
addresses the needs of the student and the retail market