Eisenhower and the Mass Media: Southern Studies
Autor Craig Allenen Limba Engleză Paperback – 30 apr 1993
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Specificații
ISBN-13: 9780807844090
ISBN-10: 0807844098
Pagini: 288
Dimensiuni: 157 x 234 x 22 mm
Greutate: 0.45 kg
Ediția:New.
Editura: University of North Carolina Press
Seria Southern Studies
ISBN-10: 0807844098
Pagini: 288
Dimensiuni: 157 x 234 x 22 mm
Greutate: 0.45 kg
Ediția:New.
Editura: University of North Carolina Press
Seria Southern Studies
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Textul de pe ultima copertă
Dwight D. Eisenhower presided over an unusual era of peace and prosperity during the 1950s, a period also known as television's 'Golden Age.' In this first comprehensive study of Eisenhower's mass communication practices, Craig Allen maintains that Ike's tremendous popularity was partly a result of his skillful use of the new medium of television to broadcast his achievements to the American public.