Aplica en tu vida cotidiana las estrategias de xito de Barack Obama.

La campa a que llev a Barack Obama, un afroamericano hijo de inmigrante, a ocupar la presidencia de Estados Unidos estuvo marcada por una capacidad de comunicaci n extraordinaria que rompi esquemas El m todo Obama es un manual pr ctico que recoge en cien cap tulos breves la forma en que el «Kennedy del siglo XXI transmiti sus mensajes: desde la importancia de la ret rica, el cuidado de la imagen y el dominio del protocolo (incluso para salt rselo), hasta c mo reafirmar la identidad, liderar grupos humanos y, principalmente, desarrollar el carisma personal. Con todo ello construiremos una estrategia comunicativa eficaz para alcanzar el xito en la vida personal y profesional, y en situaciones cotidianas tan concretas como una entrevista de trabajo, una presentaci n en p blico o una primera cita sentimental.

ENGLISH DESCRIPTION Apply Barack Obama's success strategies to your everyday life. The campaign that brought Barack Obama, an African American son of an immigrant, to occupy the presidency of the United States was extraordinarily focused on communication to such a degree that broke any previously existing norms. The Obama Method is a practical guide that, in one hundred brief chapters, details the way in which the "Kennedy of the 21st century" conveyed his message: from the importance of rhetoric, the attention paid to his image, his domain of protocol (even when he was breaking it), how to reaffirm his identity, how to lead the masses, and mainly, how to develop personal charisma. With this guidance, we will be able to build an effective communicative strategy in order to achieve success in our personal and professional lives. We will be able to apply them in everyday situations such as a job interview, a public presentation or speech, or even on a date.