One of the most exciting opportunities is right in front of you every day: pursuing your true potential. You're on your way. You can make your best second-best. You can be better. Leadership expert and international bestselling author of The Fred Factor and You Don't Need a Title to Be a Leader Mark Sanborn invites you to do just that. By teaching you to apply his uniquely designed Potential Matrix -the ultimate strategy for succeeding in life-to specific areas of your life, Sanborn provides you with the tools you need to see breakthrough improvement.