Electing a President: The Markle Commission Research on Campaign '88
Autor Bruce Buchanan Introducere de Lloyd N. Morrisett, Robert M. O'Neilen Limba Engleză Paperback – aug 2014
Using extensive empirical studies of the candidates, the media, and the voters, Bruce Buchanan, executive director of the Markle Commission on the Media and the Electorate, traces the roots of popular dissatisfaction with the 1988 election. Buchanan argues that the campaign drifted too far from popular ideals of how democratic processes ought to work—that the substitution of negative advertising and quickie “sound bites” for reasoned debate on national problems and issues alienated much of the electorate, causing the lowest voter turnout in sixty-four years.
Negative campaigning, however, cannot bear the full blame for the 1988 election. While the Markle Commission offers specific recommendations for improvements in candidate and media performance, the great need, says Buchanan, is for voters to reclaim the electoral process, to insist that candidates and the media give enough information about positions and programs for voters to make informed choices. Voters need to be educated out of the idea that democratic elections and representative government can somehow occur without the participation of ordinary citizens.
At a time when the American democratic process is being used as a model by newly independent nations around the world, it is particularly appropriate to ask how well it works at home. Electing a President does just that.
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Specificații
ISBN-13: 9780292768468
ISBN-10: 029276846X
Pagini: 252
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.45 kg
Editura: University of Texas Press
Colecția University of Texas Press
ISBN-10: 029276846X
Pagini: 252
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.45 kg
Editura: University of Texas Press
Colecția University of Texas Press
Notă biografică
Bruce Buchanan is Professor of Government at the University of Texas at Austin.
Cuprins
- Foreword by Lloyd N. Morrisett
- Acknowledgments
- Introduction by Robert M. O’Neil
- 1. What Was Wrong with the 1988 Election?
- 2. Good Democratic Practice: Responsibilities in Presidential Elections
- 3. The Research Strategy
- 4. The News Media in Campaign ’88: What They Covered and How They Covered It
- 5. What the Electorate Learned
- 6. Citizens in Groups
- 7. 1992 and Beyond: The Markle Commission Recommendations
- Notes
- References
- Index
Recenzii
If the recommendations put forth were to be followed by campaigners, the public, and the media, U.S. elections likely would be more meaningful and involve a greater proportion of the potential electorate.
Descriere
A thought-provoking analysis of the 1988 presidential election.