This first volume in a larger study of political participation and attitudes in Venezuela focuses on the mobilization of public opinion in the 1973 campaign. Data is drawn from personal observation, interviews with party elites, and a nation-wide survey. Six months of travel with the major presidential candidates provides insight into the strategy, tactics, and personalities of the campaign, and the survey offers a wealth of information on the attitudes of the electorate. Originally published 1977. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.