Electronic Commerce 2010: Global Edition
Autor Efraim Turban, Jae K. Lee, David King, Ting Peng Liang, Deborrah Turbanen Limba Engleză Paperback – 14 oct 2009
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks—all from a managerial perspective that helps make EC relevant to majors and non-majors alike.
The new edition reflects the latest topics that have emerged in the EC field, including social computing and “Green IT”.
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Specificații
ISBN-13: 9780137034659
ISBN-10: 0137034652
Pagini: 968
Dimensiuni: 216 x 276 mm
Greutate: 1.57 kg
Ediția:6Nouă
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States
ISBN-10: 0137034652
Pagini: 968
Dimensiuni: 216 x 276 mm
Greutate: 1.57 kg
Ediția:6Nouă
Editura: Pearson Education
Colecția Pearson Education
Locul publicării:Upper Saddle River, United States
Cuprins
Part 1: Introduction to E-Commerce and E-Marketplaces
Chapter 1. Overview of E-Commerce
Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce
Part 2: Internet Consumer Retailing
Chapter 3. Retailing in E-Commerce: Products and Services
Chapter 4. Consumer Behavior, Market Research, and Advertising
Part 3: Business-to-Business E-Commerce
Chapter 5. B2B E-Commerce
Chapter 6. E-Supply Chains, Collaborative Commerce, and Corporate Portals
Part 4: Other E-Commerce Models and Applications
Chapter 7. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce
Chapter 8. Mobile Computing and Commerce and Pervasive Computing
Chapter 9. The Web 2.0 Environment and Social Networks
Part 5: E-Commerce Support Services
Chapter 10. E-Commerce Fraud and Security
Chapter 11. E-Commerce Payment Systems
Chapter 12. Fulfilling E-Commerce Orders and Other E-Commerce Support Services
Part 6: E-Commerce Strategy and Implementation
Chapter 13. E-Commerce Strategy and Global E-Commerce
Chapter 14. Economics and Justification of E-Commerce
Chapter 15. Launching a Successful Online Business and E-Commerce Projects
Chapter 16. Regulatory, Ethical, and Compliance Issues in E-Commerce
Online Part 7: Auctions and Application Development
Chapter 17. Dynamic Trading: E-Auctions, Bartering, and Negotiations
Chapter 18. Building E-Commerce Applications and Infrastructure
Chapter 1. Overview of E-Commerce
Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce
Part 2: Internet Consumer Retailing
Chapter 3. Retailing in E-Commerce: Products and Services
Chapter 4. Consumer Behavior, Market Research, and Advertising
Part 3: Business-to-Business E-Commerce
Chapter 5. B2B E-Commerce
Chapter 6. E-Supply Chains, Collaborative Commerce, and Corporate Portals
Part 4: Other E-Commerce Models and Applications
Chapter 7. Innovative E-Commerce Systems: E-Government and E-Learning to Consumer-to-Consumer Commerce
Chapter 8. Mobile Computing and Commerce and Pervasive Computing
Chapter 9. The Web 2.0 Environment and Social Networks
Part 5: E-Commerce Support Services
Chapter 10. E-Commerce Fraud and Security
Chapter 11. E-Commerce Payment Systems
Chapter 12. Fulfilling E-Commerce Orders and Other E-Commerce Support Services
Part 6: E-Commerce Strategy and Implementation
Chapter 13. E-Commerce Strategy and Global E-Commerce
Chapter 14. Economics and Justification of E-Commerce
Chapter 15. Launching a Successful Online Business and E-Commerce Projects
Chapter 16. Regulatory, Ethical, and Compliance Issues in E-Commerce
Online Part 7: Auctions and Application Development
Chapter 17. Dynamic Trading: E-Auctions, Bartering, and Negotiations
Chapter 18. Building E-Commerce Applications and Infrastructure
Caracteristici
For undergraduate and graduate electronic commerce courses.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks—all from a managerial perspective that helps make EC relevant to majors and non-majors alike.
The new edition reflects the latest topics that have emerged in the EC field, including social computing and “Green IT”.
Managerial Orientation.
Today EC is going through a period in which enthusiasm for new technologies and ideas is accompanied by managerial considerations like strategy, implementation, risks, and profitability. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to all students—majors and non-majors alike.
Real World Orientation.
Extensive, vivid examples from large corporations, small businesses, industries, services, and government and nonprofit agencies from all over the world bring this text’s concepts to life. These examples illustrate to students the capabilities of EC, its cost and justification, and the innovative ways real corporations are using EC in their operations today.
Interdisciplinary Approach.
Electronic Commerce understands and touches upon the major EC-related disciplines including accounting, finance, information systems, marketing, management, operations management, human resources management, and more. In addition, some non-business disciplines are presented that include public administration, computer science, engineering, psychology, political science, and law. This text also emphasizes that economics play a major role in understanding EC.
OTHER POINTS OF DISTINCTION
NEW! Coverage of Social Computing
With the recent emergence of Web 2.0, social computing technologies are now being adopted by companies everywhere. This text addresses this growing trend in EC by providing Social Computing applications where relevant in every chapter.
NEW! Green IT
Since businesses are becoming more environmentally conscious, the concept of “Green IT and EC” is addressed thoroughly in this text. Environmental issues in the EC field are explained in several chapters, focusing in depth in Chapters 9 and 16.
Application Cases
In-chapter cases highlight real-world problems encountered by organizations as they develop and implement EC. Questions follow each case to help direct student attention to the implications of the case material.
Integrated Systems
Electronic Commerce emphasizes systems that support enterprise and supply chain management, rather than highlight isolated Internet-based systems. Intra- and inter-organizational systems are highlighted, as are the latest innovations in global EC and Web-based applications.
NEW! Coauthors
In its sixth edition, Electronic Commerce features two new authors:
• From South Africa - Black Like Me and its managers
• From Hong Kong -Change Mangement at CLP Power, an energy company
• From the United Arab Emirates - Tiger Group, a property development group
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks—all from a managerial perspective that helps make EC relevant to majors and non-majors alike.
The new edition reflects the latest topics that have emerged in the EC field, including social computing and “Green IT”.
Managerial Orientation.
Today EC is going through a period in which enthusiasm for new technologies and ideas is accompanied by managerial considerations like strategy, implementation, risks, and profitability. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to all students—majors and non-majors alike.
Real World Orientation.
Extensive, vivid examples from large corporations, small businesses, industries, services, and government and nonprofit agencies from all over the world bring this text’s concepts to life. These examples illustrate to students the capabilities of EC, its cost and justification, and the innovative ways real corporations are using EC in their operations today.
Interdisciplinary Approach.
Electronic Commerce understands and touches upon the major EC-related disciplines including accounting, finance, information systems, marketing, management, operations management, human resources management, and more. In addition, some non-business disciplines are presented that include public administration, computer science, engineering, psychology, political science, and law. This text also emphasizes that economics play a major role in understanding EC.
OTHER POINTS OF DISTINCTION
NEW! Coverage of Social Computing
With the recent emergence of Web 2.0, social computing technologies are now being adopted by companies everywhere. This text addresses this growing trend in EC by providing Social Computing applications where relevant in every chapter.
NEW! Green IT
Since businesses are becoming more environmentally conscious, the concept of “Green IT and EC” is addressed thoroughly in this text. Environmental issues in the EC field are explained in several chapters, focusing in depth in Chapters 9 and 16.
Application Cases
In-chapter cases highlight real-world problems encountered by organizations as they develop and implement EC. Questions follow each case to help direct student attention to the implications of the case material.
Integrated Systems
Electronic Commerce emphasizes systems that support enterprise and supply chain management, rather than highlight isolated Internet-based systems. Intra- and inter-organizational systems are highlighted, as are the latest innovations in global EC and Web-based applications.
NEW! Coauthors
In its sixth edition, Electronic Commerce features two new authors:
- Ting Peng Liang (City University of Hong Kong and the National Sun Yat-Sen, Taiwan) who brings expertise in several e-business areas.
- Deborrah C. Turban (Turban Company Inc., previously with the University of Santa Thomas in the Philippines) who brings expertise in EC research and analysis.
• From South Africa - Black Like Me and its managers
• From Hong Kong -Change Mangement at CLP Power, an energy company
• From the United Arab Emirates - Tiger Group, a property development group
Caracteristici noi
NEW! Coverage of Social Computing
With the recent emergence of Web 2.0 social computing technologies are now being adopted by companies everywhere. This text addresses this growing trend in EC by providing Social Computing applications where relevant in every chapter.
NEW! Green IT
Since businesses are becoming more environmentally conscious, the concept of “Green IT and EC” is addressed thoroughly in this text. Environmental issues in the EC field are explained in several chapters, focusing in depth in Chapters 9 and 16.
New Coauthors
In its sixth edition, Electronic Commerce features two new authors:
With the recent emergence of Web 2.0 social computing technologies are now being adopted by companies everywhere. This text addresses this growing trend in EC by providing Social Computing applications where relevant in every chapter.
NEW! Green IT
Since businesses are becoming more environmentally conscious, the concept of “Green IT and EC” is addressed thoroughly in this text. Environmental issues in the EC field are explained in several chapters, focusing in depth in Chapters 9 and 16.
New Coauthors
In its sixth edition, Electronic Commerce features two new authors:
- Ting Peng Liang (City University of Hong Kong and the National Sun Yat-Sen, Taiwan) who brings expertise in several e-business areas.
- Deborrah C. Turban (Turban Company Inc., previously with the University of Santa Thomas in the Philippines) who brings expertise in EC research and analysis.