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Electronic Commerce and Business Communications: Practitioner Series

Autor Michael Chesher, Rukesh Kaura
en Limba Engleză Paperback – 21 mai 1998
In Electronic Business Communications, Mike Chesher and Ricky Kaura tell you all that you need to know about electronic commerce over the Internet. All the major topics are covered: - How electronic business communications can give you the edge over your competitors; - How you can develop effective business strategies for electronic commerce; - All you need to know about EDI/E-commerce Security concerns? What security concerns ¨ the Internet is open for business! - What are the E-commerce standards and why do they matter? - Making the most of trading via the Internet and value added networks; - Breakthroughs in Web-based EDI and Internet applications Information highway initiatives; - Lots of case studies are included. Anyone working in or coming into contact with the exciting world of business electronic communications will find something to interest them here.
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Specificații

ISBN-13: 9783540199304
ISBN-10: 3540199306
Pagini: 292
Ilustrații: XIV, 274 p. 57 illus.
Dimensiuni: 155 x 235 x 15 mm
Greutate: 0.45 kg
Ediția:1st Edition.
Editura: SPRINGER LONDON
Colecția Springer
Seria Practitioner Series

Locul publicării:London, United Kingdom

Public țintă

Professional/practitioner

Cuprins

A.- 1. Business Context.- 2. Organizational/Cultural Changes.- 3. Information Society and Technology Impact.- 4. Electronic Commerce Evolution.- B.- 5. Traditional Business Communications.- 6. Introduction to Electronic Commerce.- 7. Internet Dominance of Electronic Commerce.- 8. Business Strategies for Electronic Commerce.- C.- 9. Open Systems.- 10. Communications Fundamentals.- 11. Desktop Computing.- 12. Group-Working.- 13. Security.- 14. Standards in Electronic Commerce (1).- 15. Standards in Electronic Commerce (2).- 16. Mobile Computing.- Reference List.- D.- Acronyms and Glossary.

Caracteristici

Provides a comprehensive state of the art review of electronic commerce over the Internet, aimed at both IT Managers and business managers * Shows how electronic business communications contributes to competitive advantage * Guides the manager in the development of business strategies for electronic commerce